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Volume 32, Issue 2

Marketing Education Review

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Marketing Education Review, Volume 32, Issue 2 (2022)

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Marketing Education Review, Volume 32, Issue 2 (2022)

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Vol 34, 2024 Vol 33, 2023 Volume 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Teaching Innovations in Marketing

Editorial

RESPONDING TO CHALLENGES: SPECIAL ISSUE ON TEACHING INNOVATIONS IN MARKETING

Pia A. Albinsson & Lucy Matthews

Pages: 95-96

Published online: 25 Apr 2022

CitationforRESPONDING TO CHALLENGES: SPECIAL ISSUE ON TEACHING INNOVATIONS IN MARKETING | Full Text | PDF (145.9 KB) | EPUB

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Free Access

Articles

Article

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS

Jen Riley & Kate Nicewicz

Pages: 97-104

Published online: 21 Feb 2022

AbstractforCONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS | Full Text | References | PDF (311.3 KB) | EPUB

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Research Articles

Article

GIVING GENERATION “Z” MARKETING STUDENTS A “VOICE”

Theresa Wajda, Shahriar Gias & Anindya Chatterjee

Pages: 105-112

Published online: 10 Feb 2022

AbstractforGIVING GENERATION “Z” MARKETING STUDENTS A “VOICE” | Full Text | References | PDF (276.4 KB) | EPUB

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Article

VIRTUAL REALITY OR REALITY: CONTENT IS ALWAYS KEY TO ENJOYMENT, UNDERSTANDABILITY AND COMPREHENSION

Steven Bauer, Sarah Fischbach, Alice Labban, Emilie M Fleck & Anna Mauldin Speth

Pages: 113-119

Published online: 17 Dec 2021

AbstractforVIRTUAL REALITY OR REALITY: CONTENT IS ALWAYS KEY TO ENJOYMENT, UNDERSTANDABILITY AND COMPREHENSION | Full Text | References | PDF (317.5 KB) | EPUB

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Article

THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON

Robert Yeh & Laurence Zoeckler

Pages: 120-128

Published online: 09 Jan 2022

AbstractforTHE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON | Full Text | References | PDF (815.9 KB) | EPUB

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Article

A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS

Summer Zwanziger Elsinger & Melinda Heinz

Pages: 129-135

Published online: 04 Feb 2022

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Article

OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS

Shannon Cummins

Pages: 136-142

Published online: 08 Dec 2021

AbstractforOBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS | Full Text | References | PDF (275.9 KB) | EPUB

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Article

TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM

Sarah Alhouti

Pages: 143-149

Published online: 18 Nov 2021

AbstractforTEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM | Full Text | References | PDF (251.6 KB) | EPUB

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Articles

Article

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

Tomasz Miaskiewicz

Pages: 150-154

Published online: 31 Mar 2022

AbstractforTHE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS | Full Text | References | PDF (263.9 KB) | EPUB

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Research Articles

Article

LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS

Rebecca Dingus, Hulda G. Black & Steven H. Dahlquist

Pages: 155-162

Published online: 16 Dec 2021

627 Views
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Article

INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH

Jennifer Zarzosa

Pages: 163-168

Published online: 07 Jan 2022

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Articles

Article

I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS

Suri Weisfeld-Spolter & Cindy B. Rippé

Pages: 169-176

Published online: 25 Mar 2022

AbstractforI WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS | Full Text | References | PDF (337.5 KB) | EPUB

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Article

USING THE DISCUSSION BOARD DURING YOUR ONLINE SYNCHRONOUS CLASS TO ENGAGE STUDENTS

Alicia D. Cooper

Pages: 177-180

Published online: 08 Apr 2022

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Open Access

Article

GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMES

Prachi Gala, Parker Woodroof & Charles Drehmer

Pages: 181-184

Published online: 11 Apr 2022

AbstractforGOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMES | Full Text | References | PDF (293.1 KB) | EPUB

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

Thomas W. Gruen et al.

Article | Published online: 15 Apr 2024

THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

Christopher Leo et al.

Article | Published online: 2 Apr 2024

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

Priscilla Peña et al.

Article | Published online: 9 Apr 2024

DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

Cathleen S. Jones

Article | Published online: 2 Apr 2024

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Marketing Education Review (Vol.32, Iss.2, 2022)

Teaching Innovations in Marketing

Teaching Innovations in Marketing

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