Marketing Education Review, Volume 32, Issue 4 (2022)

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Marketing Education Review, Volume 32, Issue 4 (2022)

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Editorial

Editorial
EDITORIAL: COMPETITION AND INTERNATIONALIZATION
Seung Hwan (Mark) Lee
Page: 281
Published online: 21 Jul 2022
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Articles

Article
THE GAME OF STORES: SIMULATING RETAIL SITE SELECTION AND PROFITABILITY
Rik Paul, Abhilash Ponnam & Shantanu Shanker Bagchi
Pages: 282-297
Published online: 18 Nov 2021
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Student Experience, Career Influence, and Supply Chain Competitions:#xd; A Mixed-Method Analysis of Students, Judges, and Alumni
Daniel Lynch, Nestor Arguea, Stephen A. LeMay, Scott Keller & Bob Kimball
Pages: 298-310
Published online: 13 Mar 2022
AbstractforStudent Experience, Career Influence, and Supply Chain Competitions:#xd; A Mixed-Method Analysis of Students, Judges, and Alumni | Full Text | References | PDF (1.1 MB) | EPUB
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TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENHANCE METACOGNITION
Brooke Reavey & Debra Zahay
Pages: 311-328
Published online: 31 Mar 2022
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Article
BUSINESS STUDENTS’ LEARNING MOTIVATIONS AND IMPLICATIONS FOR SUSTAINABLE IMPLEMENTATIONS OF AT-HOME INTERNATIONALIZED PROGRAMS: QUALITATIVE EVIDENCE FROM VIETNAM
Tran Le Huu Nghia, Giang Hoang & Phuong Quyen Vo
Pages: 329-341
Published online: 03 Dec 2021
AbstractforBUSINESS STUDENTS’ LEARNING MOTIVATIONS AND IMPLICATIONS FOR SUSTAINABLE IMPLEMENTATIONS OF AT-HOME INTERNATIONALIZED PROGRAMS: QUALITATIVE EVIDENCE FROM VIETNAM | Full Text | References | PDF (507.1 KB) | EPUB
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Article
STUDENTS’ CHARACTERISTICS AND ACADEMIC PERFORMANCE OF MARKETING MAJORS: Evidence from Ghana
Theophilus Francis Gyepi-Garbrah, Alexander Kofi Preko, Juliana Akushika Andoh & George Cudjoe Agbemabiese
Pages: 342-356
Published online: 07 Mar 2022
AbstractforSTUDENTS’ CHARACTERISTICS AND ACADEMIC PERFORMANCE OF MARKETING MAJORS: Evidence from Ghana | Full Text | References | PDF (751.5 KB) | EPUB
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Article
MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS
Pallab Paul & Kausiki Mukhopadhyay
Pages: 357-367
Published online: 17 Jan 2022
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Correction

Correction
Correction
Page: 368
Published online: 04 Aug 2022
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