Marketing Education Review, Volume 33, Issue 3 (2023)

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Marketing Education Review, Volume 33, Issue 3 (2023)

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EDITORIAL

Editorial
EDITORIAL: ANALYTICS FOR ANALYTICS
Seung Hwan (Mark) Lee
Page: 177
Published online: 27 Jul 2023
CitationforEDITORIAL: ANALYTICS FOR ANALYTICS | Full Text | PDF (150.1 KB) | EPUB
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Research Article

Article
I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES
Yang He, Joe F. Alexander, Atanas Nikolov & Rui Aray Chen
Pages: 178-189
Published online: 25 Apr 2022
AbstractforI WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES | Full Text | References | PDF (998.8 KB) | EPUB | Supplemental
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Article
BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES
Samer Elhajjar & Shaheen Borna
Pages: 190-210
Published online: 10 Jun 2022
AbstractforBIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES | Full Text | References | PDF (594 KB) | EPUB
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Article
INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS
Ann Veeck, Zahir A. Quareshi, Kelley O’Reilly, Alhassan G. Mumuni, Amy MacMillan, Zahida Luqmani, Mushtaq Luqmani & Hu Xie
Pages: 211-225
Published online: 18 Aug 2022
AbstractforINTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS | Full Text | References | PDF (492.9 KB) | EPUB
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Article
APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE
Aria Teimourzadeh, Samaneh Kakavand & Benjamin Kakavand
Pages: 226-241
Published online: 03 Jan 2022
AbstractforAPPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE | Full Text | References | PDF (1.7 MB) | EPUB
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Article
MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES
Zafar Iqbal
Pages: 242-260
Published online: 03 Jan 2023
AbstractforMARKETING CURRICULUM DESIGN AND CAREER OUTCOMES | Full Text | References | PDF (489.4 KB) | EPUB
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