Marketing Education Review, Volume 34, Issue 1 (2024)

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Marketing Education Review, Volume 34, Issue 1 (2024)

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Editorial

Editorial
PEOPLE MATTER IN MARKETING EDUCATION
Seung Hwan (Mark) Lee
Pages: 1-2
Published online: 25 Feb 2024
CitationforPEOPLE MATTER IN MARKETING EDUCATION | Full Text | PDF (154.7 KB) | EPUB
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Research Article

Article
DRIVERS OF MARKETING CAREER SUCCESS
Berend Wierenga, Maciej Szymanowski & Gerrit H. van Bruggen
Pages: 3-22
Published online: 07 Sep 2023
AbstractforDRIVERS OF MARKETING CAREER SUCCESS | Full Text | References | PDF (708.1 KB) | EPUB
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Open Access
Article
TEACHING NETWORKING SKILLS IN AN INTRODUCTORY COURSE: IMPACT OF A LINKEDIN ASSIGNMENT ON STUDENT PERCEPTIONS AND BEHAVIORS
Steven W. Brewer & Katie McCarthy
Pages: 23-30
Published online: 06 Mar 2023
AbstractforTEACHING NETWORKING SKILLS IN AN INTRODUCTORY COURSE: IMPACT OF A LINKEDIN ASSIGNMENT ON STUDENT PERCEPTIONS AND BEHAVIORS | Full Text | References | PDF (373 KB) | EPUB
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Article
Nonverbal Communication And Sales Performance: Do High and Low-Performing Sales Students Gesture in the Same Way?
Lindsay R. Levine, Timothy C. Heinze & Adam Puckett
Pages: 31-43
Published online: 30 May 2023
AbstractforNonverbal Communication And Sales Performance: Do High and Low-Performing Sales Students Gesture in the Same Way? | Full Text | References | PDF (429.8 KB) | EPUB
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Article
COURSE PROJECTS AS VALUE CO-CREATION TOOLS: DEVELOPING UNIVERSITY COLLABORATION OPPORTUNITIES
Ginger Killian, Todd McClure & Scott Smith
Pages: 44-59
Published online: 01 Sep 2023
AbstractforCOURSE PROJECTS AS VALUE CO-CREATION TOOLS: DEVELOPING UNIVERSITY COLLABORATION OPPORTUNITIES | Full Text | References | PDF (479.1 KB) | EPUB
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Article
DEVELOPING EMPATHY AS A STRATEGIC AND TACTICAL SKILL IN THE CONTEXT OF INNOVATING FOR TRANSGENDER CONSUMERS
Bridgette M. Braig & Heather Witt
Pages: 60-76
Published online: 19 Jun 2023
AbstractforDEVELOPING EMPATHY AS A STRATEGIC AND TACTICAL SKILL IN THE CONTEXT OF INNOVATING FOR TRANSGENDER CONSUMERS | Full Text | References | PDF (1.4 MB) | EPUB
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Article
What the Font! The Role of Handwritten Font in Course Interest, Student Inference, and Learning Outcome
Mary Jane Gardner, Ru Wu & Patricia R. Todd
Pages: 77-95
Published online: 08 Dec 2023
AbstractforWhat the Font! The Role of Handwritten Font in Course Interest, Student Inference, and Learning Outcome | Full Text | References | PDF (2.5 MB) | EPUB
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