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Volume 6, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 6, Issue 3 (1996)

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Marketing Education Review, Volume 6, Issue 3 (1996)

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Original Articles

Article

From the Editor

Buddy LaForge

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (90.9 KB)

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Article

Key Issues in Marketing Education

Dale A. Lunsford

Page: vi

Published online: 09 Oct 2015

CitationforKey Issues in Marketing Education | PDF (81.4 KB)

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Article

University Students’ Perceptions Regarding Ethics and Acceptability of Sales Practices: A Scenario Based Study of Gender Effect

Thomas H. Stevenson & Charles D. Bodkin

Pages: 1-13

Published online: 09 Oct 2015

AbstractforUniversity Students’ Perceptions Regarding Ethics and Acceptability of Sales Practices: A Scenario Based Study of Gender Effect | References | PDF (1.4 MB)

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Article

An Empirical Investigation into the Nature of the Learning Process in a Computer-Based Simulation Game

William Wellington, A. J. Faria & R. O. Nulsen Jr.

Pages: 15-28

Published online: 09 Oct 2015

AbstractforAn Empirical Investigation into the Nature of the Learning Process in a Computer-Based Simulation Game | References | PDF (1.5 MB)

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Article

Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters

Chuck Tomkovick, Robert C. Erffmeyer & Gregg Hietpas

Pages: 29-40

Published online: 09 Oct 2015

AbstractforEvaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters | References | PDF (1.5 MB)

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Article

Sales Representatives and Sales Professors: A Comparative Analysis of Sales Training Perceptions, Topics and Pedagogy

R. Stephen Parker, Charles E. Pettijohn & Robert H. Luke

Pages: 41-50

Published online: 09 Oct 2015

AbstractforSales Representatives and Sales Professors: A Comparative Analysis of Sales Training Perceptions, Topics and Pedagogy | References | PDF (1.1 MB)

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Article

Innovative Marketing Education

Daniel M. Spitzer Jr.

Page: 52

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (153.9 KB)

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Article

An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success

Lawrence B. Chonko & James A. Roberts

Pages: 53-71

Published online: 09 Oct 2015

AbstractforAn Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success | References | PDF (2.3 MB)

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Article

A Coaching Exercise in the Sales Management Class

David J. Good & Cathy Owens Swift

Pages: 73-83

Published online: 09 Oct 2015

AbstractforA Coaching Exercise in the Sales Management Class | References | PDF (1.2 MB)

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Article

Marketing Case Corner

Williamson Ken

Page: 85

Published online: 09 Oct 2015

CitationforMarketing Case Corner | PDF (77.8 KB)

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Article

Global Marketing Education

Denise M. Johnson

Page: 86

Published online: 09 Oct 2015

CitationforGlobal Marketing Education | PDF (83.5 KB)

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Article

Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business: An Alternative Method

Stephen C. Brokaw

Pages: 87-93

Published online: 09 Oct 2015

AbstractforPlanning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business: An Alternative Method | References | PDF (919 KB)

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Article

Marketing Educator Topics

Michael Mokwa

Page: 94

Published online: 09 Oct 2015

CitationforMarketing Educator Topics | PDF (71 KB)

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Article

To Cheat or Not to Cheat: Reducing Cheating by Requesting Self-Prophecy

Eric Spangenberg & Carl Obermiller

Pages: 95-103

Published online: 09 Oct 2015

AbstractforTo Cheat or Not to Cheat: Reducing Cheating by Requesting Self-Prophecy | References | PDF (1.3 MB)

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Article

Multimedia Marketing Education

Page: 104

Published online: 09 Oct 2015

CitationforMultimedia Marketing Education | PDF (142.2 KB)

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Article

Review of Statgraphics^® Plus

Alvin C. Burns

Pages: 104-105

Published online: 09 Oct 2015

CitationforReview of Statgraphics^® Plus | PDF (270.8 KB)

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Marketing Education Review (Vol.6, Iss.3, 1996)

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