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Volume 7, Issue 1

Marketing Education Review

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Marketing Education Review, Volume 7, Issue 1 (1997)

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Marketing Education Review, Volume 7, Issue 1 (1997)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Volume 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Original Articles

Article

From the Editor

Buddy LaForge

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (69.5 KB)

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Article

Key Issues in Marketing Education

Dale A. Lunsford

Page: vi

Published online: 09 Oct 2015

CitationforKey Issues in Marketing Education | PDF (101 KB)

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Article

Learning Strategies for the Next Generation: Assessing a Computer-Based Module to Teach Break-Even Analysis

Gwen Bachmann Achenreiner, Giana Eckhardt, Mark Jankus & William Rudelius

Pages: 1-12

Published online: 09 Oct 2015

AbstractforLearning Strategies for the Next Generation: Assessing a Computer-Based Module to Teach Break-Even Analysis | References | PDF (1.3 MB)

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Article

Class Size in an Introductory Marketing Course: Student Attitudes, Evaluations, and Performance

Curt J. Dommeyer

Pages: 13-25

Published online: 09 Oct 2015

AbstractforClass Size in an Introductory Marketing Course: Student Attitudes, Evaluations, and Performance | References | PDF (1.5 MB)

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Article

The Relationship of Perceived Stress and Academic Performance to Perceived Control of Time

Sarath A. Nonis

Pages: 27-32

Published online: 09 Oct 2015

AbstractforThe Relationship of Perceived Stress and Academic Performance to Perceived Control of Time | References | PDF (759.2 KB)

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Article

Innovative Marketing Education

Daniel M. Spitzer Jr.

Page: 34

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (114.6 KB)

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Article

Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses

Khalid M. Dubas & Venkatapparao Mummalaneni

Pages: 35-48

Published online: 09 Oct 2015

AbstractforSelf-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses | References | PDF (1.4 MB)

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Article

Marketing Case Corner

Ken Williamson

Page: 50

Published online: 09 Oct 2015

CitationforMarketing Case Corner | PDF (107.4 KB)

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Article

Adding Case Materials to Reinforce the Realism in Marketing Simulations

John M. Zych

Pages: 51-61

Published online: 09 Oct 2015

AbstractforAdding Case Materials to Reinforce the Realism in Marketing Simulations | References | PDF (928.3 KB)

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Article

Global Marketing Education

Denise M. Johnson

Page: 62

Published online: 09 Oct 2015

CitationforGlobal Marketing Education | PDF (53.4 KB)

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Article

Students’ Study Abroad Experiences: Gaijin in Japan

Robert C. Erffmeyer & Jamal A. Al-Khatib

Pages: 63-69

Published online: 09 Oct 2015

AbstractforStudents’ Study Abroad Experiences: Gaijin in Japan | References | PDF (818 KB)

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Article

Organizing a Travel Course in Hong Kong and Singapore

Pallab Paul

Pages: 71-78

Published online: 09 Oct 2015

AbstractforOrganizing a Travel Course in Hong Kong and Singapore | References | PDF (966 KB)

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Article

Marketing Educator Topics

Michael Mokwa

Page: 80

Published online: 09 Oct 2015

CitationforMarketing Educator Topics | PDF (72.6 KB)

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Article

Should You become Involved in Distance Education

Cathy Owens Swift, Jerry W. Wilson & Jane P. Wayland

Pages: 81-88

Published online: 09 Oct 2015

AbstractforShould You become Involved in Distance Education | References | PDF (968 KB)

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Article

Multimedia Marketing Education

Page: 89

Published online: 09 Oct 2015

CitationforMultimedia Marketing Education | PDF (135.5 KB)

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Article

Review of MARKSTRAT3

Alvin C. Burns

Pages: 89-90

Published online: 09 Oct 2015

CitationforReview of MARKSTRAT3 | PDF (214.3 KB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Marketing Education Review (Vol.7, Iss.1, 1997)

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