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Volume 19, Issue 2

Journal of Marketing Theory and Practice

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Cover image for Journal of Marketing Theory and Practice, Volume 19, Issue 2, 2011

Journal of Marketing Theory and Practice, Volume 19, Issue 2 (2011)

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Journal of Marketing Theory and Practice, Volume 19, Issue 2 (2011)

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Original Article

From the Special Issue Guest Editors

Joe F. Hair, Christian M. Ringle & Marko Sarstedt

Pages: 135-138

Published online: 08 Dec 2014

First Page PreviewforFrom the Special Issue Guest Editors | PDF (435.7 KB)

83 Views
48 CrossRef citations
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PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle & Marko Sarstedt

Pages: 139-152

Published online: 08 Dec 2014

AbstractforPLS-SEM: Indeed a Silver Bullet | References | PDF (572 KB)

20452 Views
9613 CrossRef citations
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The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline

Michael Haenlein & Andreas M. Kaplan

Pages: 153-168

Published online: 08 Dec 2014

AbstractforThe Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline | References | PDF (624.7 KB)

173 Views
17 CrossRef citations
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Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach

Andreas Eggert & Murat Serdaroglu

Pages: 169-186

Published online: 08 Dec 2014

AbstractforExploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach | References | PDF (738.3 KB)

285 Views
32 CrossRef citations
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Integrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets

Antonio Navarro, Francisco J. Acedo, Fernando Losada & Emilio Ruzo

Pages: 187-204

Published online: 08 Dec 2014

AbstractforIntegrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets | References | PDF (697.4 KB)

178 Views
43 CrossRef citations
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Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt & Thomas Wuestefeld

Pages: 205-220

Published online: 08 Dec 2014

AbstractforDrivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry | References | PDF (853.7 KB)

2773 Views
109 CrossRef citations
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Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

Rolph E. Anderson & Srinivasan Swaminathan

Pages: 221-234

Published online: 08 Dec 2014

AbstractforCustomer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach | References | PDF (594.6 KB)

1611 Views
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Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Stefan Hoffmann, Robert Mai & Maria Smirnova

Pages: 235-252

Published online: 08 Dec 2014

AbstractforDevelopment and Validation of a Cross-Nationally Stable Scale of Consumer Animosity | References | PDF (680.1 KB)

515 Views
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