Journal of Marketing Theory and Practice, Volume 22, Issue 1 (2014)

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Journal of Marketing Theory and Practice, Volume 22, Issue 1 (2014)

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Original Article

Investments in Exploitation and Exploration Capabilities: Balance Versus Focus
Matthew Sarkees, John Hulland & Rabikar Chatterjee
Pages: 7-24
Published online: 05 Dec 2014
AbstractforInvestments in Exploitation and Exploration Capabilities: Balance Versus Focus | References | PDF (703.2 KB)
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Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study
Hieu P. Nguyen, James M. Munch & Meryl P. Gardner
Pages: 25-40
Published online: 05 Dec 2014
AbstractforDoes Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study | References | PDF (2.3 MB)
  • 64 Views
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Buying Centers and the Role of Supply Chain Orientation on New Information Technology Satisfaction in the Automotive Industry
Howard Forman
Pages: 41-52
Published online: 05 Dec 2014
AbstractforBuying Centers and the Role of Supply Chain Orientation on New Information Technology Satisfaction in the Automotive Industry | References | PDF (549.1 KB)
  • 143 Views
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Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance
Karthik N. S. Iyer, Prashant Srivastava & Mohammed Y. A. Rawwas
Pages: 53-72
Published online: 05 Dec 2014
AbstractforAligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance | References | PDF (625.1 KB)
  • 217 Views
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The Meaning of Shopping Experiences Augmented By Mobile Internet Devices
Brian I. Spaid & Daniel J. Flint
Pages: 73-90
Published online: 05 Dec 2014
AbstractforThe Meaning of Shopping Experiences Augmented By Mobile Internet Devices | References | PDF (698.6 KB)
  • 611 Views
  • 49 CrossRef citations
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Topic Sensitivity and Internet Survey Design: A Cross-Cultural/National Study
Catherine A. Roster, Gerald Albaum & Scott M. Smith
Pages: 91-102
Published online: 05 Dec 2014
AbstractforTopic Sensitivity and Internet Survey Design: A Cross-Cultural/National Study | References | PDF (519.5 KB)
  • 176 Views
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The Influence of Mortality Focus on Guilt Advertising Effectiveness
Sooyeon Nikki Lee-Wingate, Jae Yun Moon & Mousumi Bose
Pages: 103-114
Published online: 05 Dec 2014
AbstractforThe Influence of Mortality Focus on Guilt Advertising Effectiveness | References | PDF (555 KB)
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