Journal of Marketing Theory and Practice, Volume 24, Issue 2 (2016)

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Journal of Marketing Theory and Practice, Volume 24, Issue 2 (2016)

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Original Articles

Article
When Products and Brands Trade Hands: A Framework for Acquisition Success
Casey E. Newmeyer, Vanitha Swaminathan & John Hulland
Pages: 129-146
Published online: 23 Mar 2016
AbstractforWhen Products and Brands Trade Hands: A Framework for Acquisition Success | Full Text | References | PDF (274.8 KB)
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Article
Employees’ Emotional Reactions to Customer Deal Requests
Stephanie T. Gillison, William Magnus Northington & Sharon E. Beatty
Pages: 147-165
Published online: 23 Mar 2016
AbstractforEmployees’ Emotional Reactions to Customer Deal Requests | Full Text | References | PDF (238.5 KB)
  • 229 Views
  • 9 CrossRef citations
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Article
The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness
Mavis T. Adjei, Edward L. Nowlin & Tyson Ang
Pages: 166-185
Published online: 23 Mar 2016
AbstractforThe Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness | Full Text | References | PDF (805.5 KB)
  • 511 Views
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Article
A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
Mert Tokman, R. Glenn Richey & George D. Deitz
Pages: 186-208
Published online: 23 Mar 2016
AbstractforA Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations | Full Text | References | PDF (256.6 KB)
  • 557 Views
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Article
Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation
Huynh Thi Xuan Mai & Svein Ottar Olsen
Pages: 209-223
Published online: 23 Mar 2016
AbstractforConsumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation | Full Text | References | PDF (207.1 KB)
  • 551 Views
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Article
Edited Platforms: Anticipating Future Consumption
Russell Adams & Clara Downey
Pages: 224-235
Published online: 23 Mar 2016
AbstractforEdited Platforms: Anticipating Future Consumption | Full Text | References | PDF (164 KB)
  • 213 Views
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Research Note

Article
On The Dysfunctional Consequences of Salesperson Exhaustion
Mahmoud Darrat, Guclu Atinc & Barry J. Babin
Pages: 236-245
Published online: 23 Mar 2016
AbstractforOn The Dysfunctional Consequences of Salesperson Exhaustion | Full Text | References | PDF (151.6 KB)
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