Journal of Marketing Theory and Practice, Volume 25, Issue 1 (2017)

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Journal of Marketing Theory and Practice, Volume 25, Issue 1 (2017)

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Original Articles

Article
Effect of Topic Sensitivity on Online Survey Panelists’ Motivation and Data Quality
Catherine A. Roster, Gerald Albaum & Scott M. Smith
Pages: 1-16
Published online: 06 Dec 2016
AbstractforEffect of Topic Sensitivity on Online Survey Panelists’ Motivation and Data Quality | Full Text | References | PDF (173.3 KB)
  • 499 Views
  • 7 CrossRef citations
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Article
An Investigation of the Theory Practice Gap in Professional Sales
Ellen Bolman Pullins, Hanna Timonen, Timo Kaski & Mari Holopainen
Pages: 17-38
Published online: 06 Dec 2016
AbstractforAn Investigation of the Theory Practice Gap in Professional Sales | Full Text | References | PDF (246.4 KB)
  • 644 Views
  • 20 CrossRef citations
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Article
Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants
Tulay Girard, Paul Trapp, Musa Pinar, Tanses Gulsoy & Thomas E. Boyt
Pages: 39-56
Published online: 06 Dec 2016
AbstractforConsumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants | Full Text | References | PDF (328.8 KB)
  • 2059 Views
  • 46 CrossRef citations
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Article
The Role of Emotions on Frontline Employee Turnover Intentions
Yoon-Na Cho, Brian N. Rutherford, Scott B. Friend, G. Alexander Hamwi & JungKun Park
Pages: 57-68
Published online: 06 Dec 2016
AbstractforThe Role of Emotions on Frontline Employee Turnover Intentions | Full Text | References | PDF (195.2 KB)
  • 1377 Views
  • 27 CrossRef citations
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Article
Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry
Sudha Mani, Prabakar Kothandaraman, Rajiv Kashyap & Bahar Ashnai
Pages: 69-85
Published online: 06 Dec 2016
AbstractforStock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry | Full Text | References | PDF (435.5 KB)
  • 203 Views
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Article
Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance
Bryan W. Hochstein, Bryan Lilly & Sarah M. Stanley
Pages: 86-103
Published online: 06 Dec 2016
AbstractforIncorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance | Full Text | References | PDF (181.8 KB)
  • 478 Views
  • 14 CrossRef citations
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