Journal of Marketing Theory and Practice, Volume 26, Issue 3 (2018)

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Journal of Marketing Theory and Practice, Volume 26, Issue 3 (2018)

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Original Articles

Article
SATISFACTION WHILE SHOPPING FOR ANOTHER PERSON: HOW OTHERS’ PRODUCT EVALUATIONS INFLUENCE SHOPPER SATISFACTION
Stephanie T. Gillison & Kristy E. Reynolds
Pages: 211-229
Published online: 14 Jun 2018
AbstractforSATISFACTION WHILE SHOPPING FOR ANOTHER PERSON: HOW OTHERS’ PRODUCT EVALUATIONS INFLUENCE SHOPPER SATISFACTION | Full Text | References | PDF (307.2 KB)
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Article
THE IMPACT OF PERCEIVED CORPORATE AFFINITY FOR TECHNOLOGY ON SERVICE OUTCOMES: A SIGNALING THEORY PERSPECTIVE
David E. Fleming, Andrew B. Artis, Eric G. Harris & Paul J. Solomon
Pages: 230-245
Published online: 14 Jun 2018
AbstractforTHE IMPACT OF PERCEIVED CORPORATE AFFINITY FOR TECHNOLOGY ON SERVICE OUTCOMES: A SIGNALING THEORY PERSPECTIVE | Full Text | References | PDF (266.3 KB)
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Article
ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS
Thomas A. Burnham, Hyo Jin (Jean) Jeon & Hongchao Zeng
Pages: 246-259
Published online: 14 Jun 2018
AbstractforILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS | Full Text | References | PDF (250.3 KB)
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Article
MANAGERIAL SHORT-TERMISM: AN INTEGRATIVE PERSPECTIVE
Atanas Nik Nikolov
Pages: 260-279
Published online: 14 Jun 2018
AbstractforMANAGERIAL SHORT-TERMISM: AN INTEGRATIVE PERSPECTIVE | Full Text | References | PDF (374.5 KB)
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Article
HYPOTHESES OF EQUIVALENCE AND THEIR TESTING
Lawrence L. Garber Jr., Ünal Ö. Boya & Eva M. Hyatt
Pages: 280-288
Published online: 14 Jun 2018
AbstractforHYPOTHESES OF EQUIVALENCE AND THEIR TESTING | Full Text | References | PDF (223.2 KB)
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Article
THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
Noelia Sánchez-Casado, Ilenia Confente, Eva Tomaseti-Solano & Federico Brunetti
Pages: 289-308
Published online: 14 Jun 2018
AbstractforTHE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS | Full Text | References | PDF (385.1 KB)
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Article
IS THAT REALLY AN HONEST ONLINE REVIEW? THE EFFECTIVENESS OF DISCLAIMERS IN ONLINE REVIEWS
Emi Moriuchi
Pages: 309-327
Published online: 14 Jun 2018
AbstractforIS THAT REALLY AN HONEST ONLINE REVIEW? THE EFFECTIVENESS OF DISCLAIMERS IN ONLINE REVIEWS | Full Text | References | PDF (348.3 KB)
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