Journal of Marketing Theory and Practice, Volume 28, Issue 3 (2020)

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Journal of Marketing Theory and Practice, Volume 28, Issue 3 (2020)

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Research Article

Article
Perceived market orientation in the product return experience and its impact on post-purchase behavior
Robert S. Moore, Joel E. Collier, Zachary Williams & Melissa L. Moore
Pages: 213-225
Published online: 13 Apr 2020
AbstractforPerceived market orientation in the product return experience and its impact on post-purchase behavior | Full Text | References | PDF (1 MB) | EPUB
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Article
When will going green enhance firm performance?
Tanawat Hirunyawipada & Yue Pan
Pages: 226-241
Published online: 29 Apr 2020
AbstractforWhen will going green enhance firm performance? | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
  • 298 Views
  • 4 CrossRef citations
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Article
Brands we love to hate: differences in perceived versus observed driver behaviors
John Story
Pages: 242-255
Published online: 05 May 2020
AbstractforBrands we love to hate: differences in perceived versus observed driver behaviors | Full Text | References | PDF (1,003.8 KB) | EPUB
  • 325 Views
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Article
I heard it through the grapevine: managing and engaging customers on the web
Elyria Kemp, McDowell Porter III, Nicole R. Fuller & Kyeong Sam Min
Pages: 256-271
Published online: 29 May 2020
AbstractforI heard it through the grapevine: managing and engaging customers on the web | Full Text | References | PDF (1.2 MB) | EPUB
  • 323 Views
  • 2 CrossRef citations
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Article
Exchanging roles: an insight into the theory of value co-creation
Irene Raguenet Troccoli & Nuno Álvares Felizardo Jr.
Pages: 272-285
Published online: 29 May 2020
AbstractforExchanging roles: an insight into the theory of value co-creation | Full Text | References | PDF (1.3 MB) | EPUB
  • 451 Views
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Article
Confronting the customer-engagement paradox in sales leader succession
Russell K. Lemken & William J. Rowe
Pages: 286-300
Published online: 27 Oct 2020
AbstractforConfronting the customer-engagement paradox in sales leader succession | Full Text | References | PDF (1.4 MB) | EPUB
  • 190 Views
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Article
Collective empowerment in online communities: conceptualization, scale refinement, and validation
Long Thang Van Nguyen, Jodie Conduit, Vinh Nhat Lu & Sally Rao Hill
Pages: 301-317
Published online: 18 May 2020
AbstractforCollective empowerment in online communities: conceptualization, scale refinement, and validation | Full Text | References | PDF (1.7 MB) | EPUB
  • 736 Views
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Article
Another look at frontline employee productivity propensity: a job demands – resources approach
Eric G. Harris
Pages: 318-329
Published online: 29 May 2020
AbstractforAnother look at frontline employee productivity propensity: a job demands – resources approach | Full Text | References | PDF (923.2 KB) | EPUB
  • 587 Views
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Article
‘Fear of missing out’: antecedents and influence on purchase likelihood
Megan C. Good & Michael R. Hyman
Pages: 330-341
Published online: 04 Jun 2020
Abstractfor‘Fear of missing out’: antecedents and influence on purchase likelihood | Full Text | References | PDF (1.2 MB) | EPUB
  • 4268 Views
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Article
Dynamic marketing productivity and firm intangible value: insights from airlines industry
Mahabubur Rahman
Pages: 342-355
Published online: 29 May 2020
AbstractforDynamic marketing productivity and firm intangible value: insights from airlines industry | Full Text | References | PDF (1.1 MB) | EPUB
  • 386 Views
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