Journal of Marketing Theory and Practice, Volume 31, Issue 4 (2023)

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Journal of Marketing Theory and Practice, Volume 31, Issue 4 (2023)

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Research Article

Article
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Richard P. Bagozzi & Mozhde Khoshnevis
Pages: 383-402
Published online: 21 Jun 2022
AbstractforHow and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Clearance vs. sale: promotion keywords and their implications for retailers and public policy
Brian Gillespie, Kenneth C. Manning, O.C. Ferrell & Linda Ferrell
Pages: 403-415
Published online: 22 Jul 2022
AbstractforClearance vs. sale: promotion keywords and their implications for retailers and public policy | Full Text | References | PDF (511.3 KB) | EPUB
  • 155 Views
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Article
Gratitude stimulates word-of-mouth more than words of thanks
Fiona Cownie, James Haft, Van Vu, Natalia Natalia & Monsak Chaiveeradech
Pages: 416-433
Published online: 03 Jun 2022
AbstractforGratitude stimulates word-of-mouth more than words of thanks | Full Text | References | PDF (473.9 KB) | EPUB
  • 442 Views
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Article
How, when, and why do stores’ humor climates affect retail customer purchase?
Michel Tremblay
Pages: 434-449
Published online: 22 Jul 2022
AbstractforHow, when, and why do stores’ humor climates affect retail customer purchase? | Full Text | References | PDF (530.8 KB) | EPUB
  • 219 Views
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Article
Reducing service sabotage: the influence of supervisor social undermining, job stress, turnover intention and ethical conflict
Charles H. Schwepker Jr. & Christina K. Dimitriou
Pages: 450-469
Published online: 03 Jun 2022
AbstractforReducing service sabotage: the influence of supervisor social undermining, job stress, turnover intention and ethical conflict | Full Text | References | PDF (610 KB) | EPUB
  • 621 Views
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Article
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak & Susana C. Silva
Pages: 470-489
Published online: 22 Jul 2022
AbstractforConflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity | Full Text | References | PDF (502.8 KB) | EPUB
  • 623 Views
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Article
The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb
Alexander Davidson & Mark R. Gleim
Pages: 490-501
Published online: 03 Jun 2022
AbstractforThe gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb | Full Text | References | PDF (488.9 KB) | EPUB
  • 429 Views
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Article
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects
Walid Chaouali & Nizar Souiden
Pages: 502-515
Published online: 21 Jun 2022
AbstractforDesign aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects | Full Text | References | PDF (1.6 MB) | EPUB
  • 353 Views
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Article
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
Carl Bezuidenhout, Troy Heffernan, Roba Abbas & Michael Mehmet
Pages: 516-537
Published online: 24 Aug 2022
AbstractforThe impact of Artificial Intelligence on the marketing practices of Professional Services Firms | Full Text | References | PDF (1.3 MB) | EPUB
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