Journal of Marketing Theory and Practice, Volume 32, Issue 3 (2024)

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Journal of Marketing Theory and Practice, Volume 32, Issue 3 (2024)

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Research Article

Article
Do brand influencers matter on TikTok? A social influence theory perspective
Sunil Hazari, Salil Talpade & Cheryl O’Meara Brown
Pages: 271-289
Published online: 09 Jun 2023
AbstractforDo brand influencers matter on TikTok? A social influence theory perspective | Full Text | References | PDF (636.8 KB) | EPUB
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Article
Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective
Ashish Kalra, Na Young Lee & Riley Dugan
Pages: 290-310
Published online: 25 Jan 2023
AbstractforExploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective | Full Text | References | PDF (982.8 KB) | EPUB
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Article
Social media snap judgments: the effect of social media-based brand cues on purchase intention
Kristin Stewart & Rebeca Perren
Pages: 311-329
Published online: 30 Mar 2023
AbstractforSocial media snap judgments: the effect of social media-based brand cues on purchase intention | Full Text | References | PDF (3.3 MB) | EPUB
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Article
Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?
Victoria L. Crittenden, William F. Crittenden & April Kemp
Pages: 330-345
Published online: 30 Mar 2023
AbstractforInfluential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin? | Full Text | References | PDF (526.3 KB) | EPUB
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Article
Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship
Yiru Wang & Christina A. Kuchmaner
Pages: 346-361
Published online: 07 Apr 2023
AbstractforRevisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship | Full Text | References | PDF (842.1 KB) | EPUB
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Article
Redefining brand globalness: an interpretive inquiry
Muhammad Kashif & Maduka Udunuwara
Pages: 362-377
Published online: 28 Apr 2023
AbstractforRedefining brand globalness: an interpretive inquiry | Full Text | References | PDF (424.1 KB) | EPUB
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Article
Into the matrix: collecting psychometric data from consumers immersed in virtual worlds
Kamal Ahmmad, Elizabeth Howlett & Andrew Perkins
Pages: 378-395
Published online: 15 May 2023
AbstractforInto the matrix: collecting psychometric data from consumers immersed in virtual worlds | Full Text | References | PDF (3.4 MB) | EPUB
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Article
Channel choices and interaction patterns in continuously provided services: a customer journey perspective
Andrea Tracogna & Tun-I Hu
Pages: 396-412
Published online: 09 Jun 2023
AbstractforChannel choices and interaction patterns in continuously provided services: a customer journey perspective | Full Text | References | PDF (622.4 KB) | EPUB
  • 137 Views
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Article
Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
Ghazanfar Ali Abbasi, Y. N. Goh, Mohammad Iranmanesh & Fransisco Liebana-Cabanillas
Pages: 413-434
Published online: 09 Jun 2023
AbstractforDeterminants of continuous intention to use retail apps: A hybrid PLS-ANN approach | Full Text | References | PDF (644.1 KB) | EPUB | Supplemental
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