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Volume 4, Issue 3

Journal of Marketing Theory and Practice

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Journal of Marketing Theory and Practice, Volume 4, Issue 3 (1996)

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Journal of Marketing Theory and Practice, Volume 4, Issue 3 (1996)

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Special Issue: Total Quality Management (TQM) and Marketing

Original Articles

Article

Comments from the Issue Editor

Warren S. Martin

Page: iv

Published online: 18 Dec 2015

CitationforComments from the Issue Editor | PDF (136.9 KB)

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Article

The Quality Train Is Leaving and Marketers Are Nodding off in the Club Car

William B. Locander & Daniel J. Goebel

Pages: 1-10

Published online: 18 Dec 2015

AbstractforThe Quality Train Is Leaving and Marketers Are Nodding off in the Club Car | References | PDF (1.1 MB)

2 Views
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Article

The Role of TQM in Advertising: A Conceptualization and a Framework for Application

Robert F. Hurley, Melissa Thau Gropper & Gianpaolo Roma

Pages: 11-23

Published online: 18 Dec 2015

AbstractforThe Role of TQM in Advertising: A Conceptualization and a Framework for Application | References | PDF (1.3 MB)

5 Views
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Article

Molding a Total Quality Salesforce through Managing Empowerment, Evaluation, and Rew Ard and Recognition Processes

Stephen B. Knouse & David Strutton

Pages: 24-35

Published online: 18 Dec 2015

AbstractforMolding a Total Quality Salesforce through Managing Empowerment, Evaluation, and Rew Ard and Recognition Processes | References | PDF (1.4 MB)

4 Views
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Article

Total Quality Management and Internal Customers: Measuring Internal Service Quality

David W. Finn, Julie Baker, Greg W. Marshall & Roy Anderson

Pages: 36-51

Published online: 18 Dec 2015

AbstractforTotal Quality Management and Internal Customers: Measuring Internal Service Quality | References | PDF (1.4 MB)

20 Views
39 CrossRef citations
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Article

The Application of Benchmarking to Marketing

Warren S. Martin & Wendy K. Martin

Pages: 52-59

Published online: 18 Dec 2015

AbstractforThe Application of Benchmarking to Marketing | References | PDF (966.2 KB)

3 Views
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Article

Quality Function Deployment: A Valuable Marketing Tool

Iris Mohr-Jackson

Pages: 60-67

Published online: 18 Dec 2015

AbstractforQuality Function Deployment: A Valuable Marketing Tool | References | PDF (955 KB)

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Journal of Marketing Theory and Practice (Vol.4, Iss.3, 1996)

Special Issue: Total Quality Management (TQM) and Marketing

Special Issue: Total Quality Management (TQM) and Marketing

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