Asian Journal of Communication, Volume 20, Issue 1 (2010)

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Asian Journal of Communication, Volume 20, Issue 1 (2010)

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Original articles

Article
Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US
Yunjae Cheong, Kihan Kim & Lu Zheng
Pages: 1-16
Published online: 17 Mar 2010
AbstractforAdvertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US | Full Text | References | PDF (121.4 KB)
  • 5161 Views
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Article
The impact of Korean television drama viewership on the social perceptions of single life and having fewer children in married life
Bumsub Jin & Seongjung Jeong
Pages: 17-32
Published online: 17 Mar 2010
AbstractforThe impact of Korean television drama viewership on the social perceptions of single life and having fewer children in married life | Full Text | References | PDF (124.4 KB)
  • 5645 Views
  • 8 CrossRef citations
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Article
The pseudo-events paradox: how pseudo-events flood the Philippine press and why journalists don't recognize it
Edson C. Tandoc Jr. & Marko M. Skoric
Pages: 33-50
Published online: 17 Mar 2010
AbstractforThe pseudo-events paradox: how pseudo-events flood the Philippine press and why journalists don't recognize it | Full Text | References | PDF (127.7 KB)
  • 853 Views
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Article
Work motivation and journalists in Taiwan and the US: an integration of theory and culture
Li-jing Arthur Chang & Brian L. Massey
Pages: 51-68
Published online: 17 Mar 2010
AbstractforWork motivation and journalists in Taiwan and the US: an integration of theory and culture | Full Text | References | PDF (137.2 KB)
  • 556 Views
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Article
One region, two worlds? Cultural values in Chinese and Indian TV commercials
Hong Cheng & Padmini Patwardhan
Pages: 69-89
Published online: 17 Mar 2010
AbstractforOne region, two worlds? Cultural values in Chinese and Indian TV commercials | Full Text | References | PDF (146.4 KB)
  • 753 Views
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Article
Examining the first, second and third-person effects of Internet pornography on Taiwanese adolescents: implications for the restriction of pornography
Ven-Hwei Lo, Ran Wei & Hsiaomei Wu
Pages: 90-103
Published online: 17 Mar 2010
AbstractforExamining the first, second and third-person effects of Internet pornography on Taiwanese adolescents: implications for the restriction of pornography | Full Text | References | PDF (98.9 KB)
  • 1565 Views
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Article
The bookstore war on Orchard Road: a study of contemporary sponsors of literacy and ideologies of globalized book retailing in Singapore
Kim Trager Bohley
Pages: 104-123
Published online: 17 Mar 2010
AbstractforThe bookstore war on Orchard Road: a study of contemporary sponsors of literacy and ideologies of globalized book retailing in Singapore | Full Text | References | PDF (133.9 KB)
  • 530 Views
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Translated article

Article
‘Everything is always President Roh's fault?’: emotional reactions to politics and economy as sources of presidential evaluations and the role of media use and interpersonal communication
Eun Kyung Na, Gang Heong Lee & Hyun Suk Kim
Pages: 124-138
Published online: 17 Mar 2010
Abstractfor‘Everything is always President Roh's fault?’: emotional reactions to politics and economy as sources of presidential evaluations and the role of media use and interpersonal communication | Full Text | References | PDF (122.2 KB)
  • 210 Views
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Book reviews

Book Review
BOOK REVIEWS
Thomas Jayaprakash & Weiyu Zhang
Pages: 139-142
Published online: 17 Mar 2010
First Page PreviewforBOOK REVIEWS | Full Text | References | PDF (42.5 KB)
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Miscellany

Acknowledgement of contributions by reviewers
Pages: 143-145
Published online: 17 Mar 2010
First Page PreviewforAcknowledgement of contributions by reviewers | Full Text | PDF (28.9 KB)
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