Asian Journal of Communication, Volume 24, Issue 6 (2014)

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Asian Journal of Communication, Volume 24, Issue 6 (2014)

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Original articles

Article
Cultural differences in cognitive responding to ads: a comparison of young American and Chinese consumers
Yang Feng & Katherine Frith
Pages: 509-528
Published online: 18 Jun 2014
AbstractforCultural differences in cognitive responding to ads: a comparison of young American and Chinese consumers | Full Text | References | PDF (154.8 KB)
  • 1221 Views
  • 4 CrossRef citations
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Article
The effectiveness of appeals used in Cambodian and Vietnamese magazine ads
Sela Sar & Lulu Rodriguez
Pages: 529-548
Published online: 21 Jul 2014
AbstractforThe effectiveness of appeals used in Cambodian and Vietnamese magazine ads | Full Text | References | PDF (245.5 KB)
  • 305 Views
  • 4 CrossRef citations
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Article
Content characteristics of IPTV: analysis of sensationalism, localism, and interactivity
Trisha T.C. Lin, Shuhua Zhou & Di Cui
Pages: 549-566
Published online: 10 Jul 2014
AbstractforContent characteristics of IPTV: analysis of sensationalism, localism, and interactivity | Full Text | References | PDF (150.4 KB)
  • 485 Views
  • 3 CrossRef citations
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Article
Promoting preventive behaviors against influenza: Comparison between developing and developed countries
Z. Janet Yang, Shirley S. Ho & May O. Lwin
Pages: 567-588
Published online: 19 Jun 2014
AbstractforPromoting preventive behaviors against influenza: Comparison between developing and developed countries | Full Text | References | PDF (213.3 KB)
  • 483 Views
  • 8 CrossRef citations
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Article
News use, nationalism, and Internet use motivations as predictors of anti-Japanese political actions in China
Ki Deuk Hyun, Jinhee Kim & Shaojing Sun
Pages: 589-604
Published online: 08 Oct 2014
AbstractforNews use, nationalism, and Internet use motivations as predictors of anti-Japanese political actions in China | Full Text | References | PDF (136.7 KB)
  • 2106 Views
  • 28 CrossRef citations
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Critical review article

Effectiveness of entertainment education in communicating health information: a systematic review
Fuyuan Shen & Jiangxue (Ashley) Han
Pages: 605-616
Published online: 15 Jul 2014
AbstractforEffectiveness of entertainment education in communicating health information: a systematic review | Full Text | References | PDF (114.1 KB)
  • 3283 Views
  • 85 CrossRef citations
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Book review

Book Review
Communicating India's soft power: Buddha to Bollywood
Biju Dhanapalan
Pages: 617-618
Published online: 18 Jun 2014
CitationforCommunicating India's soft power: Buddha to Bollywood | Full Text | PDF (51.5 KB)
  • 523 Views
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