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Volume 8, Issue 2

Asian Journal of Communication

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Asian Journal of Communication, Volume 8, Issue 2 (1998)

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Asian Journal of Communication, Volume 8, Issue 2 (1998)

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Advertising and Cultural China

Original Articles

Article

Advertising and cultural china: Challenges and opportunities in Asia

Katherine T. Frith & James Tsao

Pages: 1-17

Published online: 18 May 2009

AbstractforAdvertising and cultural china: Challenges and opportunities in Asia | References | PDF (821.9 KB)

248 Views
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Miscellany

Foreword

James Tsao & Katherine T. Frith

Pages: 7-9

Published online: 18 May 2009

First Page PreviewforForeword | PDF (160.4 KB)

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Original Articles

Article

Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study

Bryce T. McIntyre & Ran Wei

Pages: 18-40

Published online: 18 May 2009

AbstractforValue changes in Chinese advertisements from 1979 to 1995: A longitudinal study | References | PDF (1.1 MB)

239 Views
9 CrossRef citations
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Article

Selling to the middle kingdom: Culture is the key

Jiafei Yin

Pages: 41-69

Published online: 18 May 2009

AbstractforSelling to the middle kingdom: Culture is the key | References | PDF (1.3 MB)

72 Views
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Article

Opposites apart: Explaining differential revenues between China's party and mass‐appeal newspapers

Chen Huailin & Guo Zhongshi

Pages: 70-99

Published online: 18 May 2009

AbstractforOpposites apart: Explaining differential revenues between China's party and mass‐appeal newspapers | References | PDF (1.4 MB)

109 Views
11 CrossRef citations
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Article

Entry and performance of transnational advertising agencies in Taiwan

Guang‐shiash Hu

Pages: 100-123

Published online: 18 May 2009

AbstractforEntry and performance of transnational advertising agencies in Taiwan | References | PDF (1.1 MB)

67 Views
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Article

Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising

Louis Leung & Ran Wei

Pages: 124-147

Published online: 18 May 2009

AbstractforFactors influencing the adoption of interactive TV in Hong Kong: Implications for advertising | References | PDF (1.1 MB)

435 Views
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Article

Turning the ‘domino theory’ upside down in Asia: Advertising and Singapore's cultural evolution

Dennis G. Martin & Subir Sengupta

Pages: 148-167

Published online: 18 May 2009

AbstractforTurning the ‘domino theory’ upside down in Asia: Advertising and Singapore's cultural evolution | References | PDF (992.2 KB)

191 Views
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Article

The wisdom of two sages: Sun tzu and confucius on marketing strategy

Qimei Chen & William D. Wells

Pages: 168-193

Published online: 18 May 2009

AbstractforThe wisdom of two sages: Sun tzu and confucius on marketing strategy | References | PDF (1.2 MB)

176 Views
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Book Reviews

Book Review

Book reviews

Katherine Frith & Xinshu Zhao

Pages: 194-197

Published online: 18 May 2009

AbstractforBook reviews | PDF (176.2 KB)

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Miscellany

Editorial board

Page: ebiii

Published online: 18 May 2009

CitationforEditorial board | PDF (26.8 KB)

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Asian Journal of Communication (Vol.8, Iss.2, 1998)

Advertising and Cultural China

Advertising and Cultural China

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