Electronic Markets, Volume 18, Issue 2 (2008)

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Electronic Markets, Volume 18, Issue 2 (2008)

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Editorial

Editorial
Hubert Österle & Volker Schmelich
Page: 103
Published online: 20 May 2008
CitationforEditorial | Full Text | PDF (82.9 KB)
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Focus Theme Section: ‘Internet Marketing’

Preface to the Focus Theme Section: ‘Internet Marketing’
Christopher Holland
Pages: 104-105
Published online: 20 May 2008
CitationforPreface to the Focus Theme Section: ‘Internet Marketing’ | Full Text | References | PDF (68.8 KB)
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The Influence of Advergames on Players' Behaviour: An Experimental Study
Călin Gurău
Pages: 106-116
Published online: 20 May 2008
AbstractforThe Influence of Advergames on Players' Behaviour: An Experimental Study | Full Text | References | PDF (217.7 KB)
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Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand
Martin Mairinger
Pages: 117-129
Published online: 20 May 2008
AbstractforBranding 2.0 – Using Web 2.0 Principles to build an Open Source Brand | Full Text | References | PDF (335.3 KB)
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An Empirical Study of Online Word of Mouth  as a Predictor for Multi‐product Category e‐Commerce Sales
Alanah Davis & Deepak Khazanchi
Pages: 130-141
Published online: 20 May 2008
AbstractforAn Empirical Study of Online Word of Mouth  as a Predictor for Multi‐product Category e‐Commerce Sales | Full Text | References | PDF (374.4 KB)
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Exploring Loyalty Intention in the Electronic  Marketplace
Her‐Sen Doong, Hui‐Chih Wang & Hui‐Chi Shih
Pages: 142-149
Published online: 20 May 2008
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General Research Section

Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
Raquel Benbunan‐Fich & Marios Koufaris
Pages: 150-160
Published online: 20 May 2008
AbstractforMotivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation | Full Text | References | PDF (216.4 KB)
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Standardizing Interactive Pricing for Electronic Business
Michael Schwind, Oliver Hinz, Tim Stockheim & Martin Bernhardt
Pages: 161-174
Published online: 20 May 2008
AbstractforStandardizing Interactive Pricing for Electronic Business | Full Text | References | PDF (438 KB)
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Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
Oliver Quiring, Benedikt Von Walter, Richard Atterer & Thomas Hess 
Pages: 175-186
Published online: 20 May 2008
AbstractforDecentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems | Full Text | References | PDF (279.6 KB)
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Conducting International Business at eBay: The Determinants of Success of e‐Stores
Paul Komiak, Sherrie Y. X. Komiak & Michael Imhof
Pages: 187-204
Published online: 20 May 2008
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