Journal of Global Scholars of Marketing Science, Volume 20, Issue 3 (2010)

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Journal of Global Academy of Marketing Science, Volume 20, Issue 3 (2010)

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Original Articles

Article
If This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories
Maria Kniazeva & Russell W. Belk
Pages: 231-238
Published online: 03 Jan 2012
AbstractforIf This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories | References | PDF (1.4 MB)
  • 593 Views
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Article
Retail Product Development and Brand Management Collaboration between Industry and University Student Teams
Katherine Emma Carroll
Pages: 239-248
Published online: 03 Jan 2012
AbstractforRetail Product Development and Brand Management Collaboration between Industry and University Student Teams | References | PDF (1.6 MB)
  • 99 Views
  • 1 CrossRef citations
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Article
Psychological Make-up of Korean Green Consumerism: A Path Model Analysis
Jooho Kim & Yeonshin Kim
Pages: 249-261
Published online: 03 Jan 2012
AbstractforPsychological Make-up of Korean Green Consumerism: A Path Model Analysis | References | PDF (2 MB)
  • 96 Views
  • 6 CrossRef citations
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Article
Electronic Word-of-Mouth in B2C Virtual Communities: An Empirical Study from CTrip.com
Guoxin Li, Statia Elliot & Chris Choi
Pages: 262-268
Published online: 03 Jan 2012
AbstractforElectronic Word-of-Mouth in B2C Virtual Communities: An Empirical Study from CTrip.com | References | PDF (1 MB)
  • 262 Views
  • 17 CrossRef citations
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Article
Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China
Ruijin Zhang, Xiangyang LiYunchang Zhang
Pages: 269-277
Published online: 03 Jan 2012
AbstractforService Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China | References | PDF (1.3 MB)
  • 310 Views
  • 8 CrossRef citations
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