Journal of Global Scholars of Marketing Science, Volume 21, Issue 1 (2011)

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Journal of Global Academy of Marketing Science, Volume 21, Issue 1 (2011)

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Original Articles

Article
Attitudes of Gen-X & Gen-Y Adults toward Participating in Mobile Phone Surveys: A Two-Phase Study
Jeff W. Totten & Yung Kyun Choi
Pages: 1-8
Published online: 03 Jan 2012
AbstractforAttitudes of Gen-X & Gen-Y Adults toward Participating in Mobile Phone Surveys: A Two-Phase Study | References | PDF (4.6 MB)
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Article
Gender and Attitude to Fair Trade: Examination of the Mediation Effect by Consumer Social Mindedness
Eugene Song
Pages: 23-31
Published online: 03 Jan 2012
AbstractforGender and Attitude to Fair Trade: Examination of the Mediation Effect by Consumer Social Mindedness | References | PDF (5.1 MB)
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Article
The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception
Eun Mi Lee, Seong-Yeon Park & Jae H. Pae
Pages: 32-44
Published online: 03 Jan 2012
AbstractforThe Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception | References | PDF (3.1 MB)
  • 308 Views
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Article
Overreliance on Statistical Testing Logic in the Empirical Testing of Theories and Hypotheses
Hyun-Chul Cho & Shuzo Abe
Pages: 45-54
Published online: 03 Jan 2012
AbstractforOverreliance on Statistical Testing Logic in the Empirical Testing of Theories and Hypotheses | References | PDF (1.2 MB)
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Article
Apparel Product Quality: Its Nature and Measurement
Dale RaymanDavid J. Burns & Cherilyn N. Nelson
Pages: 66-75
Published online: 03 Jan 2012
AbstractforApparel Product Quality: Its Nature and Measurement | References | PDF (3.2 MB)
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