Journal of Global Scholars of Marketing Science, Volume 21, Issue 2 (2011)

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Journal of Global Academy of Marketing Science, Volume 21, Issue 2 (2011)

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Original Articles

Article
Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies
Mark Cleveland, Michel LarocheNicolas Papadopoulos
Pages: 55-71
Published online: 03 Jan 2012
AbstractforEthnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies | References | PDF (9.6 MB)
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Article
Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand
Chae Mi Lim, Youn-Kyung Kim & Ning Yu
Pages: 72-82
Published online: 03 Jan 2012
AbstractforYoung Chinese Consumers' Perceptions toward an U.S. Apparel Brand | References | PDF (4.6 MB)
  • 254 Views
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Article
Latent Factors of Executional Elements Influencing Commercial Likeability: An Exploratory Study of Super Bowl Commercials
Kihan Kim & Yunjae Cheong
Pages: 83-93
Published online: 03 Jan 2012
AbstractforLatent Factors of Executional Elements Influencing Commercial Likeability: An Exploratory Study of Super Bowl Commercials | References | PDF (7 MB)
  • 106 Views
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Article
The Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes
Hyun Joung Lee, Peter J. Boyle & Jong-Ho Lee
Pages: 94-101
Published online: 03 Jan 2012
AbstractforThe Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes | References | PDF (6.3 MB)
  • 91 Views
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Article
A New Shopper Typology: Utilitarian and Hedonic Perspectives
Yun-Hee Kim, Min-Young Lee & Youn-Kyung Kim
Pages: 102-113
Published online: 03 Jan 2012
AbstractforA New Shopper Typology: Utilitarian and Hedonic Perspectives | References | PDF (9.6 MB)
  • 605 Views
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