Journal of Global Scholars of Marketing Science, Volume 21, Issue 3 (2011)

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Journal of Global Scholars of Marketing Science, Volume 21, Issue 3 (2011)

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Original Articles

Article
The Effects of Service Quality and Relationship Benefits on Relationship Commitment and Customer Loyalty in Membership Fitness Club
Sang Hyun Oh, Hwa Suk Lee & Su Jin Kim
Pages: 115-125
Published online: 03 Jan 2012
AbstractforThe Effects of Service Quality and Relationship Benefits on Relationship Commitment and Customer Loyalty in Membership Fitness Club | References | PDF (6.6 MB)
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Article
Our Brand or Their Brand? Consumers' Responses to Negative Consumer-Generated Product Reviews Regarding Domestic versus Foreign Brands
Mikyoung Kim
Pages: 126-136
Published online: 03 Jan 2012
AbstractforOur Brand or Their Brand? Consumers' Responses to Negative Consumer-Generated Product Reviews Regarding Domestic versus Foreign Brands | References | PDF (1.2 MB)
  • 232 Views
  • 7 CrossRef citations
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Article
Comparison of e-Commerce Systems in Different-sized Hotels
Hong-bumm KimSunny HamHye Young Moon
Pages: 137-145
Published online: 03 Jan 2012
AbstractforComparison of e-Commerce Systems in Different-sized Hotels | References | PDF (9.1 MB)
  • 226 Views
  • 1 CrossRef citations
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Article
The Effects of Consumer Preferences for Wireless Internet Services on the Demand for Mobile Devices
Daeyoung Koh, Hyunseung Cho & Yoon-Ah Jo
Pages: 146-154
Published online: 03 Jan 2012
AbstractforThe Effects of Consumer Preferences for Wireless Internet Services on the Demand for Mobile Devices | References | PDF (9 MB)
  • 113 Views
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Article
Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France
Eunju Ko, Mi-Ah Lee, Min Young Lee, Michel Phan, Kyung Hoon Kim, Yoo Kyung Hwang & Leslie Davis Burns
Pages: 155-166
Published online: 03 Jan 2012
AbstractforProduct Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France | References | PDF (8.5 MB)
  • 578 Views
  • 28 CrossRef citations
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