Journal of Global Scholars of Marketing Science, Volume 25, Issue 3 (2015)

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Journal of Global Scholars of Marketing Science, Volume 25, Issue 3 (2015)

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Sustainable Marketing in Asia and the World

Special Issue: Sustainable Marketing in Asia and the World

Article
Sustainable Marketing in Asia and the World
Juran Kim & Ralf Schellhase
Pages: 195-197
Published online: 15 Jun 2015
AbstractforSustainable Marketing in Asia and the World | Full Text | References | PDF (166.5 KB)
  • 1128 Views
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Article
Explaining consumer use of renewable energy: determinants and gender and age moderator effects
Helena Martins Gonçalves & Adriana Viegas
Pages: 198-215
Published online: 15 Jun 2015
AbstractforExplaining consumer use of renewable energy: determinants and gender and age moderator effects | Full Text | References | PDF (463.6 KB)
  • 794 Views
  • 14 CrossRef citations
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Article
Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
Ronnie Cheung, Mei Mei Lau & Aris Y.C. Lam
Pages: 216-231
Published online: 15 Jun 2015
AbstractforFactors affecting consumer attitude towards organic food: an empirical study in Hong Kong | Full Text | References | PDF (294.9 KB)
  • 1393 Views
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Article
Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
Ronnie Cheung, Aris Y.C. Lam & Mei Mei Lau
Pages: 232-245
Published online: 15 Jun 2015
AbstractforDrivers of green product adoption: the role of green perceived value, green trust and perceived quality | Full Text | References | PDF (336.5 KB)
  • 3255 Views
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Article
Sustainability in social brand communities: influences on customer equity
Juran Kim
Pages: 246-258
Published online: 15 Jun 2015
AbstractforSustainability in social brand communities: influences on customer equity | Full Text | References | PDF (326.5 KB)
  • 1042 Views
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Regular Papers

Article
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Arch G. Woodside
Pages: 259-278
Published online: 15 Jun 2015
AbstractforIconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science | Full Text | References | PDF (260.2 KB)
  • 374 Views
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Article
SNS users' para-social relationships with celebrities: social media effects on purchase intentions
Hyojin Kim, Eunju Ko & Juran Kim
Pages: 279-294
Published online: 15 Jun 2015
AbstractforSNS users' para-social relationships with celebrities: social media effects on purchase intentions | Full Text | References | PDF (336.7 KB)
  • 10082 Views
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