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Journal of Global Scholars of Marketing Science
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Volume 32, Issue 2

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 32, Issue 2 (2022)

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Journal of Global Scholars of Marketing Science, Volume 32, Issue 2 (2022)

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Vol 34, 2024 Vol 33, 2023 Volume 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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Article

Ethnic bias and design factors impact response rates of online travel surveys

Bing Pan, Wayne W. Smith, Stephen W. Litvin, Yulan Yuan & Arch Woodside

Pages: 129-144

Published online: 08 Feb 2021

AbstractforEthnic bias and design factors impact response rates of online travel surveys | Full Text | References | PDF (785.1 KB) | EPUB

246 Views
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Article

Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea

Chang-Won Choi

Pages: 145-161

Published online: 12 Mar 2021

AbstractforCross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea | Full Text | References | PDF (415.2 KB) | EPUB

970 Views
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Article

Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing

H. M. Rakib Ul Hasan, Mijeong Noh & Adah Ward Randolph

Pages: 162-179

Published online: 29 Jan 2021

AbstractforDiagnostic analysis of US fashion brand’s Bangladeshi outsourcing | Full Text | References | PDF (1 MB) | EPUB

359 Views
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Article

Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer

Atanas Nikolov, Plamen Peev & Mihail Miletkov

Pages: 180-197

Published online: 28 Jan 2021

AbstractforChief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer | Full Text | References | PDF (392.7 KB) | EPUB

220 Views
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Article

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature

Rouxelle De Villiers, Pornchanoke Tipgomut & Alexandra Claudia Hess

Pages: 198-221

Published online: 01 Feb 2021

AbstractforThe adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature | Full Text | References | PDF (2.3 MB) | EPUB

458 Views
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Article

Antecedents to green apparel purchase behavior of Indian consumers

Arpita Khare & Pradeep Kautish

Pages: 222-251

Published online: 25 May 2021

AbstractforAntecedents to green apparel purchase behavior of Indian consumers | Full Text | References | PDF (650.3 KB) | EPUB

950 Views
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Article

The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club

Shohei Takamatsu

Pages: 252-268

Published online: 20 May 2021

AbstractforThe relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club | Full Text | References | PDF (451.4 KB) | EPUB

946 Views
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Article

Consumer response tendency and its implications for satisfaction and recommendation intention

Takumi Kato

Pages: 269-284

Published online: 13 Aug 2021

AbstractforConsumer response tendency and its implications for satisfaction and recommendation intention | Full Text | References | PDF (2.2 MB) | EPUB

308 Views
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Article

Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective

Thilini Chathurika Gamage, Kayhan Tajeddini & Omid Tajeddini

Pages: 285-312

Published online: 01 Sep 2021

AbstractforWhy Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective | Full Text | References | PDF (451.2 KB) | EPUB

1639 Views
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Article

Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA

Miao Miao

Pages: 313-329

Published online: 01 Sep 2021

AbstractforHabitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA | Full Text | References | PDF (701.9 KB) | EPUB

302 Views
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