Journal of Global Scholars of Marketing Science, Volume 32, Issue 4 (2022)

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Journal of Global Scholars of Marketing Science, Volume 32, Issue 4 (2022)

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Articles

Article
Do perceptions of switching costs vary across customers’ household purchase decision roles?
Goitom Tesfom
Pages: 511-529
Published online: 31 Jan 2022
AbstractforDo perceptions of switching costs vary across customers’ household purchase decision roles? | Full Text | References | PDF (375.1 KB) | EPUB
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Article
Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal
Zhe Zhang & Xinyi Liu
Pages: 530-553
Published online: 02 Feb 2022
AbstractforConsumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal | Full Text | References | PDF (441.8 KB) | EPUB
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Article
Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display
Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini & Min Teah
Pages: 554-578
Published online: 21 Jul 2022
AbstractforExploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display | Full Text | References | PDF (1 MB) | EPUB
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Article
Essential item purchases during COVID-19: A cluster analysis of psychographic traits
Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan & Seung Hwan (Mark) Lee
Pages: 579-600
Published online: 07 Feb 2022
AbstractforEssential item purchases during COVID-19: A cluster analysis of psychographic traits | Full Text | References | PDF (2.5 MB) | EPUB | Supplemental
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Article
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
Komal Shamim & Tahir Islam
Pages: 601-626
Published online: 10 May 2022
AbstractforDigital influencer marketing: How message credibility and media credibility affect trust and impulsive buying | Full Text | References | PDF (1.9 MB) | EPUB
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Article
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit
Kim Dung Tran & Lobel Trong Thuy Tran
Pages: 627-644
Published online: 12 May 2022
AbstractforHow perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit | Full Text | References | PDF (1.2 MB) | EPUB
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Article
The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing
Seochul Jang, Joonheui Bae & Kyung Hoon Kim
Pages: 645-659
Published online: 15 Aug 2022
AbstractforThe effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing | Full Text | References | PDF (713.5 KB) | EPUB
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