Journal of Global Scholars of Marketing Science, Volume 33, Issue 3 (2023)

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Journal of Global Scholars of Marketing Science, Volume 33, Issue 3 (2023)

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Articles

Article
Luxury product and brand purchasing behavior: A conceptual perspective.
Antonia Correia & Metin Kozak
Pages: 327-331
Published online: 25 Feb 2021
AbstractforLuxury product and brand purchasing behavior: A conceptual perspective. | Full Text | References | PDF (225.4 KB) | EPUB
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Article
How do customers respond to external store environment? Analyzing the new luxury segment
Francesco Raggiotto, Michela C. Mason, Andrea Moretti & Adriano Paggiaro
Pages: 332-348
Published online: 01 Feb 2021
AbstractforHow do customers respond to external store environment? Analyzing the new luxury segment | Full Text | References | PDF (556.7 KB) | EPUB
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Article
Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period
Leslier Valenzuela-Fernández, Ignacio Munoz Quezada & José M. Merigo
Pages: 349-381
Published online: 25 May 2022
AbstractforMapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period | Full Text | References | PDF (6.2 MB) | EPUB
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Article
Selling the value: Perceptions of value from key stakeholders in university sales centers
Matthew M. Lastner, Lisa L. Scribner & Mark J. Pelletier
Pages: 382-401
Published online: 10 May 2022
AbstractforSelling the value: Perceptions of value from key stakeholders in university sales centers | Full Text | References | PDF (400.2 KB) | EPUB
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Article
So, you want to start a sales center? An organizational learning approach to sales center formation and growth
Cindy B. Rippé, Shannon Cummins & Olivia J. DeGeorge
Pages: 402-428
Published online: 31 Mar 2022
AbstractforSo, you want to start a sales center? An organizational learning approach to sales center formation and growth | Full Text | References | PDF (482.3 KB) | EPUB
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Article
Teaching Integrated Digital Prospecting in the advanced sales course
J. James Fyles & Bonnie S. Guy
Pages: 429-443
Published online: 21 Jul 2022
AbstractforTeaching Integrated Digital Prospecting in the advanced sales course | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Elucidating strategic patterns from target customers using multi-stage RFM analysis
Manojit Chattopadhyay, Subrata Kumar Mitra & Parikshit Charan
Pages: 444-474
Published online: 09 Sep 2022
AbstractforElucidating strategic patterns from target customers using multi-stage RFM analysis | Full Text | References | PDF (2.8 MB) | EPUB
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Article
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem & Anshuman Sharma
Pages: 475-494
Published online: 16 May 2023
AbstractforThe role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) | Full Text | References | PDF (2.1 MB) | EPUB
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Correction

Correction
Correction
Page: 495
Published online: 13 Jun 2023
CitationforCorrection | Full Text | PDF (134.8 KB) | EPUB
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