Journal of Global Fashion Marketing, Volume 1, Issue 2 (2010)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Global Fashion Marketing, Volume 1, Issue 2 (2010)

See all volumes and issues
Vol 15, 2024 Vol 14, 2023 Vol 13, 2022 Vol 12, 2021 Vol 11, 2020 Vol 10, 2019 Vol 9, 2018 Vol 8, 2017 Vol 7, 2016 Vol 6, 2015 Vol 5, 2014 Vol 4, 2013 Vol 3, 2012 Vol 2, 2011 Volume 1, 2010
Download citations Download PDFs Download issue

Original Articles

Article
Let’s Shop! Exploring the Experiences of Therapy Shoppers
Minjeong Kang & Kim K. P. Johnson
Pages: 71-79
Published online: 12 Dec 2012
AbstractforLet’s Shop! Exploring the Experiences of Therapy Shoppers | References | PDF (1.3 MB)
  • 466 Views
  • 19 CrossRef citations
  • 0Altmetric
Article
US Consumers’ Perceptions of Garments Inspired by Indonesian Culture
Shipra Gupta & Nancy J. Miller
Pages: 80-88
Published online: 12 Dec 2012
AbstractforUS Consumers’ Perceptions of Garments Inspired by Indonesian Culture | References | PDF (1,019 KB)
  • 102 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel
Nils O. Ommen, Tobias Heußler, Christof Backhaus, Manuel Michaelis & Dieter Ahlert
Pages: 89-99
Published online: 12 Dec 2012
AbstractforThe Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel | References | PDF (1.3 MB)
  • 135 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors**
Jessica L. Hurst, Linda S. Niehm & Sunhee Park
Pages: 100-109
Published online: 12 Dec 2012
AbstractforConversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors** | References | PDF (1.4 MB)
  • 177 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China
Hao Zhang, Eunju Ko & Kyung Hoon Kim
Pages: 110-118
Published online: 12 Dec 2012
AbstractforThe Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China | References | PDF (985.6 KB)
  • 478 Views
  • 32 CrossRef citations
  • 0Altmetric
Article
The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo
Rasa Stankeviciute & Jonas Hoffmann
Pages: 119-128
Published online: 12 Dec 2012
AbstractforThe Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo | References | PDF (1.2 MB)
  • 2737 Views
  • 23 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

The Metaverse and its potential for digital sustainability in fashion
Marta Blazquez
Article | Published online: 13 Jun 2024
Open Access
Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics
Liufang Zhang et al.
Article | Published online: 30 May 2024
Faithful and luxurious: Mediating halal with luxury through self-congruity
Zahirah Zainol et al.
Article | Published online: 28 May 2024
Open Access
Do luxury brands have to trade off for sustainability?
Tien Minh Dinh et al.
Article | Published online: 28 May 2024
View all latest articles