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Journal of Global Fashion Marketing
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Volume 11, Issue 4

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 11, Issue 4 (2020)

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Journal of Global Fashion Marketing, Volume 11, Issue 4 (2020)

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Articles

Article

“I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption

Srikant Manchiraju & Mary Damhorst

Pages: 325-342

Published online: 06 Aug 2020

Abstractfor“I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption | Full Text | References | PDF (675 KB) | EPUB

778 Views
1 CrossRef citations
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Article

Spritz or showcase? Gender, uncertainty, and fragrance evaluation

Hua Meng, Jamie L. Grigsby & Cesar Zamudio

Pages: 343-360

Published online: 05 Aug 2020

AbstractforSpritz or showcase? Gender, uncertainty, and fragrance evaluation | Full Text | References | PDF (688.6 KB) | EPUB

342 Views
1 CrossRef citations
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Article

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants

Teresa Pérez del Castillo, Paloma Díaz Soloaga & Julie McColl

Pages: 361-379

Published online: 05 Aug 2020

AbstractforLifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants | Full Text | References | PDF (609.9 KB) | EPUB

1451 Views
3 CrossRef citations
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Article

The power of negative publicity on the fast fashion industry

Irene Roozen & Mariet Raedts

Pages: 380-396

Published online: 28 Aug 2020

AbstractforThe power of negative publicity on the fast fashion industry | Full Text | References | PDF (962.6 KB) | EPUB

8401 Views
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Article

Young consumer’s attitude toward local versus foreign luxury brands

Isaac Cheah, Anwar Sadat Shimul & Macy Hoi Ming Man

Pages: 397-412

Published online: 19 Aug 2020

AbstractforYoung consumer’s attitude toward local versus foreign luxury brands | Full Text | References | PDF (620.5 KB) | EPUB

1394 Views
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