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Journal of Global Fashion Marketing
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Volume 12, Issue 1

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021)

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Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021)

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Vol 15, 2024 Vol 14, 2023 Vol 13, 2022 Volume 12, 2021 Vol 11, 2020 Vol 10, 2019 Vol 9, 2018 Vol 8, 2017 Vol 7, 2016 Vol 6, 2015 Vol 5, 2014 Vol 4, 2013 Vol 3, 2012 Vol 2, 2011 Vol 1, 2010

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Research Article

Article

Heuristics in decision-making by exporting textiles SMEs

Simone Guercini & Andrea Runfola

Pages: 1-15

Published online: 27 Nov 2020

AbstractforHeuristics in decision-making by exporting textiles SMEs | Full Text | References | PDF (945.2 KB) | EPUB

730 Views
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Article

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth

Seung-Hee Lee & Jane E Workman

Pages: 16-31

Published online: 03 Dec 2020

AbstractforTrendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth | Full Text | References | PDF (358.1 KB) | EPUB

1693 Views
8 CrossRef citations
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Article

Digital Fashion: A systematic literature review. A perspective on marketing and communication

Alice Noris, Tekila Harley Nobile, Nadzeya Kalbaska & Lorenzo Cantoni

Pages: 32-46

Published online: 16 Dec 2020

AbstractforDigital Fashion: A systematic literature review. A perspective on marketing and communication | Full Text | References | PDF (1.4 MB) | EPUB

10071 Views
47 CrossRef citations
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Article

Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study

Sheetal Jain, Sita Mishra & Sandip Mukhopadhyay

Pages: 47-61

Published online: 07 Jan 2021

AbstractforCritical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study | Full Text | References | PDF (1.5 MB) | EPUB

4259 Views
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Article

Cross-cultural examination of apparel online purchase intention: S-O-R paradigm

Changhyun Nam, Kyunghwa Cho & Young Do Kim

Pages: 62-76

Published online: 01 Dec 2020

AbstractforCross-cultural examination of apparel online purchase intention: S-O-R paradigm | Full Text | References | PDF (604.8 KB) | EPUB

1615 Views
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Case

Article

Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

Dayun Jeong, Eunha Chun & Eunju Ko

Pages: 77-94

Published online: 04 Sep 2020

AbstractforCulture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta | Full Text | References | PDF (466 KB) | EPUB

913 Views
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Chinese Abstracts

Abstract

Chinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021)

Pages: 95-101

Published online: 18 Jan 2021

First Page PreviewforChinese Abstracts: Journal of Global Fashion Marketing, Volume 12, Issue 1 (2021) | Full Text | PDF (671.1 KB) | EPUB

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Correction

Page: iii

Published online: 18 Jan 2021

CitationforCorrection | Full Text | PDF (148.2 KB) | EPUB

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