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Journal of Global Fashion Marketing
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Volume 13, Issue 1

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 13, Issue 1 (2022)

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Journal of Global Fashion Marketing, Volume 13, Issue 1 (2022)

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Vol 15, 2024 Vol 14, 2023 Volume 13, 2022 Vol 12, 2021 Vol 11, 2020 Vol 10, 2019 Vol 9, 2018 Vol 8, 2017 Vol 7, 2016 Vol 6, 2015 Vol 5, 2014 Vol 4, 2013 Vol 3, 2012 Vol 2, 2011 Vol 1, 2010

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Article

Sharing personal experiences and online consumer engagement: A case study of Glossier

Ashley Paintsil & Hye-Shin Kim

Pages: 1-15

Published online: 07 Sep 2021

AbstractforSharing personal experiences and online consumer engagement: A case study of Glossier | Full Text | References | PDF (422.4 KB) | EPUB

3369 Views
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Article

Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits

Jinhee Han & Wi-Suk Kwon

Pages: 16-29

Published online: 03 Sep 2021

AbstractforBrand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits | Full Text | References | PDF (337.3 KB) | EPUB

474 Views
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Article

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA

Miao Miao, I Go, Kayo Ikeda & Hideho Numata

Pages: 30-43

Published online: 02 Sep 2021

AbstractforBrand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA | Full Text | References | PDF (738.2 KB) | EPUB

664 Views
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Article

Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes

Jitong Li & Karen K. Leonas

Pages: 44-60

Published online: 29 Oct 2021

AbstractforGeneration Z female consumers’ preferences for swimwear products with sustainability-relevant attributes | Full Text | References | PDF (999.7 KB) | EPUB

1520 Views
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Article

Sustainability supplier scorecard assessment tools: A comparison between apparel retailers

Rachel Creighton, Iva Jestratijevic & Daton Lee

Pages: 61-74

Published online: 01 Nov 2021

1491 Views
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Article

What drives Malaysian online fashion shopping? The mediating role of perceived value

Suha Fouad Salem & Alshaimaa Bahgat Alanadoly

Pages: 75-89

Published online: 29 Oct 2021

AbstractforWhat drives Malaysian online fashion shopping? The mediating role of perceived value | Full Text | References | PDF (1 MB) | EPUB

994 Views
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