Journal of Global Fashion Marketing, Volume 13, Issue 2 (2022)

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Journal of Global Fashion Marketing, Volume 13, Issue 2 (2022)

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Sustainability in Fashion Marketing: Results, Paradoxes and Potentialities

Articles

Article
Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
Houcine Akrout & Simone Guercini
Pages: 91-100
Published online: 23 Feb 2022
AbstractforSustainability in fashion and luxury marketing: Results, paradoxes and potentialities | Full Text | References | PDF (252.7 KB) | EPUB
  • 3473 Views
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Article
How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies
Matilde Milanesi, Yuliia Kyrdoda & Andrea Runfola
Pages: 101-115
Published online: 05 Jan 2022
AbstractforHow do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies | Full Text | References | PDF (355.9 KB) | EPUB | Supplemental
  • 3757 Views
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Article
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
Alberta Bernardi, Chiara Luisa Cantù & Elena Cedrola
Pages: 116-133
Published online: 05 Jan 2022
AbstractforKey success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands | Full Text | References | PDF (474.4 KB) | EPUB
  • 3098 Views
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Article
Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
Nishant Kumar, Pratibha Garg & Shailender Singh
Pages: 134-150
Published online: 05 Jan 2022
AbstractforPro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern | Full Text | References | PDF (601.3 KB) | EPUB
  • 3037 Views
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Article
A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution
Chitra S. Dabas & Claire Whang
Pages: 151-167
Published online: 14 Mar 2022
AbstractforA systematic review of drivers of sustainable fashion consumption: 25 years of research evolution | Full Text | References | PDF (517 KB) | EPUB
  • 4816 Views
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Article
Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes
Nupur Arora & Parul Manchanda
Pages: 168-185
Published online: 23 Feb 2022
AbstractforGreen perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes | Full Text | References | PDF (977.7 KB) | EPUB
  • 5686 Views
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