Journal of Global Fashion Marketing, Volume 14, Issue 3 (2023)

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Journal of Global Fashion Marketing, Volume 14, Issue 3 (2023)

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Articles

Article
Femvertising of luxury brands: Message concreteness, authenticity, and involvement
Minjung Park, Jayoung Koo & Do Yuon Kim
Pages: 243-262
Published online: 02 Mar 2023
AbstractforFemvertising of luxury brands: Message concreteness, authenticity, and involvement | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Art-derived designs promote the inconspicuous consumption of fashion bags
Manqian Wang, Eunyoung Kim & Bo Du
Pages: 263-278
Published online: 15 Mar 2023
AbstractforArt-derived designs promote the inconspicuous consumption of fashion bags | Full Text | References | PDF (643.6 KB) | EPUB
  • 327 Views
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Article
Is it worth investing in an online fashion pop-up store?
Irene Roozen, Mariet Raedts & Muriel Schwolle
Pages: 279-293
Published online: 15 May 2023
AbstractforIs it worth investing in an online fashion pop-up store? | Full Text | References | PDF (2.5 MB) | EPUB
  • 472 Views
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Article
Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement
Sheetal Jain & Amit Shankar
Pages: 294-311
Published online: 05 Feb 2023
AbstractforExamining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement | Full Text | References | PDF (515.2 KB) | EPUB
  • 556 Views
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Article
The effects of product return effort and recreational shopper identity on future purchase intentions
Hye-Shin Kim & Yanan Yu
Pages: 312-326
Published online: 23 Feb 2023
AbstractforThe effects of product return effort and recreational shopper identity on future purchase intentions | Full Text | References | PDF (372.3 KB) | EPUB
  • 211 Views
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Article
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Murphy Aycock, Eunjoo Cho & Kyuree Kim
Pages: 327-349
Published online: 15 May 2023
Abstractfor“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers | Full Text | References | PDF (630 KB) | EPUB
  • 2438 Views
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Article
Spirituality bestowing self-transcendence amid COVID-19 through slow fashion
Swagata Chakraborty & Amrut Sadachar
Pages: 350-368
Published online: 12 May 2023
AbstractforSpirituality bestowing self-transcendence amid COVID-19 through slow fashion | Full Text | References | PDF (665.2 KB) | EPUB
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