International Journal of Advertising, Volume 34, Issue 1 (2015)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 34, Issue 1 (2015)

See all volumes and issues
Vol 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Vol 38, 2019 Vol 37, 2018 Vol 36, 2017 Vol 35, 2016 Volume 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Vol 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982
Download citations Download PDFs Download issue

Persuasion in advertising

Editorial

Editorial
The International Journal of Advertising in 2015 and beyond
Charles R. Taylor
Pages: 1-2
Published online: 09 Feb 2015
CitationforThe International Journal of Advertising in 2015 and beyond | Full Text | PDF (32.9 KB)
  • 1390 Views
  • 2 CrossRef citations
  • 0Altmetric

Guest Editorial

Editorial
Persuasion in advertising: when does it work, and when does it not?
Peeter W.J. Verlegh, Marieke L. Fransen & Amna Kirmani
Pages: 3-5
Published online: 09 Feb 2015
First Page PreviewforPersuasion in advertising: when does it work, and when does it not? | Full Text | References | PDF (39.3 KB)
  • 9619 Views
  • 18 CrossRef citations
  • 0Altmetric

Original Articles

Article
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Marieke L. Fransen, Peeter W.J. Verlegh, Amna Kirmani & Edith G. Smit
Pages: 6-16
Published online: 13 Jan 2015
AbstractforA typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them | Full Text | References | PDF (172.6 KB)
  • 12439 Views
  • 183 CrossRef citations
  • 0Altmetric
Article
How to Measure Persuasion Knowledge
Chang-Dae Ham, Michelle R. Nelson & Susmita Das
Pages: 17-53
Published online: 09 Feb 2015
AbstractforHow to Measure Persuasion Knowledge | Full Text | References | PDF (295.9 KB)
  • 11949 Views
  • 127 CrossRef citations
  • 0Altmetric
Article
Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence
Martin Eisend
Pages: 54-69
Published online: 06 Jan 2015
AbstractforPersuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence | Full Text | References | PDF (202.3 KB)
  • 1768 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
Eva Adriana van Reijmersdal, Nienke Lammers, Esther Rozendaal & Moniek Buijzen
Pages: 70-84
Published online: 14 Jan 2015
AbstractforDisclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge | Full Text | References | PDF (227.5 KB)
  • 2821 Views
  • 77 CrossRef citations
  • 0Altmetric
Article
Naïve theories about persuasion: implications for information processing and consumer attitude change
Pablo Briñol, Derek D. Rucker & Richard E. Petty
Pages: 85-106
Published online: 19 Jan 2015
AbstractforNaïve theories about persuasion: implications for information processing and consumer attitude change | Full Text | References | PDF (298.8 KB)
  • 3043 Views
  • 40 CrossRef citations
  • 0Altmetric
Article
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Béatrice Parguel, Florence Benoit-Moreau & Cristel Antonia Russell
Pages: 107-134
Published online: 09 Jan 2015
AbstractforCan evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' | Full Text | References | PDF (511.5 KB)
  • 16614 Views
  • 167 CrossRef citations
  • 0Altmetric
Article
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek, Sukki Yoon & Seeun Kim
Pages: 135-157
Published online: 09 Jan 2015
AbstractforWhen environmental messages should be assertive: examining the moderating role of effort investment | Full Text | References | PDF (658 KB)
  • 2275 Views
  • 67 CrossRef citations
  • 0Altmetric
Article
Message framing in green advertising: the effect of construal level and consumer environmental concern
Hua Chang, Lingling Zhang & Guang-Xin Xie
Pages: 158-176
Published online: 09 Jan 2015
AbstractforMessage framing in green advertising: the effect of construal level and consumer environmental concern | Full Text | References | PDF (373.5 KB)
  • 14694 Views
  • 224 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising
Bénédicte Bourcier-Béquaert et al.
Article | Published online: 15 Jul 2024
How meaningless and substantive green claims jointly determine product environmental perceptions
Michael Jay Polonsky et al.
Article | Published online: 13 Jul 2024
Open Access
Understanding podcast advertising: the need for more research
Charles R. Taylor
Editorial | Published online: 3 Jul 2024
Free Access
Differences in advertising’s effectiveness across age groups
Philip Mecredy et al.
Article | Published online: 1 Jul 2024
Open Access
View all latest articles