International Journal of Advertising, Volume 34, Issue 4 (2015)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 34, Issue 4 (2015)

See all volumes and issues
Vol 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Vol 38, 2019 Vol 37, 2018 Vol 36, 2017 Vol 35, 2016 Volume 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Vol 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982
Download citations Download PDFs Download issue

Editorial

Editorial
A call for more research on ‘green’ or environmental advertising
Charles R. Taylor
Pages: 573-575
Published online: 12 Sep 2015
First Page PreviewforA call for more research on ‘green’ or environmental advertising | Full Text | References | PDF (41.2 KB)
  • 736 Views
  • 9 CrossRef citations
  • 0Altmetric

Original Articles

Article
How audience and disclosure characteristics influence memory of sponsorship disclosures
Sophie C. Boerman, Eva A. van Reijmersdal & Peter C. Neijens
Pages: 576-592
Published online: 20 Feb 2015
AbstractforHow audience and disclosure characteristics influence memory of sponsorship disclosures | Full Text | References | PDF (166.6 KB)
  • 1592 Views
  • 26 CrossRef citations
  • 0Altmetric
Article
It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions
Hua Chang, Hyokjin Kwak, Marina Puzakova, Jisoo Park & Edith G. Smit
Pages: 593-620
Published online: 19 Feb 2015
AbstractforIt's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions | Full Text | References | PDF (701.6 KB)
  • 831 Views
  • 32 CrossRef citations
  • 0Altmetric
Article
Hope across the seas: the role of emotions and risk propensity in medical tourism advertising
Elyria Kemp, Kim H. Williams & McDowell Porter III
Pages: 621-640
Published online: 26 Mar 2015
AbstractforHope across the seas: the role of emotions and risk propensity in medical tourism advertising | Full Text | References | PDF (476.7 KB)
  • 714 Views
  • 13 CrossRef citations
  • 0Altmetric
Article
Beer, wine, or spirits? Advertising's impact on four decades of category sales
Gary B. Wilcox, Eun Yeon Kang & Lindsay A. Chilek
Pages: 641-657
Published online: 17 Mar 2015
AbstractforBeer, wine, or spirits? Advertising's impact on four decades of category sales | Full Text | References | PDF (519.5 KB)
  • 2924 Views
  • 16 CrossRef citations
  • 0Altmetric
Article
Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Hyunji Do, Eunju Ko & Arch G. Woodside
Pages: 658-677
Published online: 17 Apr 2015
AbstractforTiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality | Full Text | References | PDF (287.6 KB)
  • 5641 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
Francisco Muñoz-Leiva, Lucia Porcu & Salvador del Barrio-García
Pages: 678-701
Published online: 20 Feb 2015
AbstractforDiscovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach | Full Text | References | PDF (1 MB)
  • 1532 Views
  • 63 CrossRef citations
  • 0Altmetric
Article
Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads
Margherita Pagani, Ronald Goldsmith & Andrea Perracchio
Pages: 702-714
Published online: 20 Feb 2015
AbstractforStandardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads | Full Text | References | PDF (138.8 KB)
  • 2421 Views
  • 9 CrossRef citations
  • 0Altmetric

International Journal of Advertising

Announcement
Call for papers: Special issue on Latin America
Submission deadline 1 March 2016 (full papers)
Stephan Dahl
Pages: 715-716
Published online: 12 Sep 2015
CitationforCall for papers: Special issue on Latin America | Full Text | References | PDF (32.8 KB)
  • 101 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising
Bénédicte Bourcier-Béquaert et al.
Article | Published online: 15 Jul 2024
How meaningless and substantive green claims jointly determine product environmental perceptions
Michael Jay Polonsky et al.
Article | Published online: 13 Jul 2024
Open Access
Understanding podcast advertising: the need for more research
Charles R. Taylor
Editorial | Published online: 3 Jul 2024
Free Access
Differences in advertising’s effectiveness across age groups
Philip Mecredy et al.
Article | Published online: 1 Jul 2024
Open Access
View all latest articles