International Journal of Advertising, Volume 35, Issue 4 (2016)

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International Journal of Advertising, Volume 35, Issue 4 (2016)

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Editorial

Editorial
How Much Does an NCAA Basketball Championship Matter: A Call for Research on the Public Relations Impact of Athletic Success
Charles R. Taylor
Pages: 617-621
Published online: 11 May 2016
First Page PreviewforHow Much Does an NCAA Basketball Championship Matter: A Call for Research on the Public Relations Impact of Athletic Success | Full Text | References | PDF (54.9 KB)
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Original Articles

Article
Go green: how to influence the perceived effectiveness of a green product?
Ming-Yi Chen & Ching-I Chiu
Pages: 622-641
Published online: 30 Nov 2015
AbstractforGo green: how to influence the perceived effectiveness of a green product? | Full Text | References | PDF (338.8 KB)
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Article
Celebrity endorsements: a literature review and research agenda
Lars Bergkvist & Kris Qiang Zhou
Pages: 642-663
Published online: 06 Feb 2016
AbstractforCelebrity endorsements: a literature review and research agenda | Full Text | References | PDF (259.8 KB)
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Article
Time heals many wounds – explaining the immediate and delayed effects of message sidedness
Franziska Küster & Martin Eisend
Pages: 664-681
Published online: 16 Jun 2015
AbstractforTime heals many wounds – explaining the immediate and delayed effects of message sidedness | Full Text | References | PDF (191 KB)
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Article
The influence of gender on the effectiveness of probability markers in advertising
Ivana Bušljeta Banks, Nathalie Dens & Patrick De Pelsmacker
Pages: 682-705
Published online: 18 Aug 2015
AbstractforThe influence of gender on the effectiveness of probability markers in advertising | Full Text | References | PDF (521.6 KB)
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Article
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Altaf Merchant, John B. Ford, Christian Dianoux & Jean-Luc Herrmann
Pages: 706-729
Published online: 29 Sep 2015
AbstractforDevelopment and validation of an emic scale to measure ad-evoked nostalgia in France | Full Text | References | PDF (298.6 KB)
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Article
Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Sandra Diehl, Ralf Terlutter & Barbara Mueller
Pages: 730-757
Published online: 01 Sep 2015
AbstractforDoing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns | Full Text | References | PDF (310.6 KB)
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