International Journal of Advertising, Volume 36, Issue 2 (2017)

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International Journal of Advertising, Volume 36, Issue 2 (2017)

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Editorial

Editorial
Native Advertising: The Black Sheep of the Marketing Family
Charles R. Taylor
Pages: 207-209
Published online: 01 Feb 2017
First Page PreviewforNative Advertising: The Black Sheep of the Marketing Family | Full Text | References | PDF (44.7 KB)
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Original Articles

Article
IMC – an integrative review
Wondwesen Tafesse & Philip J. Kitchen
Pages: 210-226
Published online: 04 Jan 2016
AbstractforIMC – an integrative review | Full Text | References | PDF (186.3 KB)
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Article
User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews
Kihan Kim, Yunjae Cheong & Hyuksoo Kim
Pages: 227-245
Published online: 26 Oct 2015
AbstractforUser-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews | Full Text | References | PDF (257.4 KB)
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Article
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Sun-Jung Moon, John P. Costello & Dong-Mo Koo
Pages: 246-271
Published online: 21 Mar 2016
AbstractforThe impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction | Full Text | References | PDF (346.1 KB)
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Article
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Sunkyu Jun, Yoojeong Jeong, James W. Gentry & Yong J. Hyun
Pages: 272-292
Published online: 19 Oct 2015
AbstractforThe moderating effect of self-esteem on consumer responses to global positioning in advertising | Full Text | References | PDF (208.9 KB)
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Article
Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets
Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker & Peter Goos
Pages: 293-313
Published online: 20 Nov 2015
AbstractforConsumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets | Full Text | References | PDF (235.5 KB)
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Article
Do violent movies scare away potential visitors?
Fang Yang, Bruce Vanden Bergh & Joonghwa Lee
Pages: 314-335
Published online: 03 Nov 2015
AbstractforDo violent movies scare away potential visitors? | Full Text | References | PDF (186 KB)
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Article
Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
Chun-Tuan Chang & Pei-Chi Chen
Pages: 336-355
Published online: 11 Nov 2015
AbstractforCause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote | Full Text | References | PDF (192 KB)
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Article
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
Paul E. Ketelaar, Stefan F. Bernritter, Jonathan van't Riet, Arief Ernst Hühn, Thabo J. van Woudenberg, Barbara C. N. Müller & Loes Janssen
Pages: 356-367
Published online: 14 Oct 2015
AbstractforDisentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice | Full Text | References | PDF (194.4 KB)
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Article
The effectiveness of movie trailer advertising
Salma Karray & Lidia Debernitz
Pages: 368-392
Published online: 29 Sep 2015
AbstractforThe effectiveness of movie trailer advertising | Full Text | References | PDF (407.9 KB)
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