International Journal of Advertising, Volume 36, Issue 4 (2017)

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International Journal of Advertising, Volume 36, Issue 4 (2017)

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Editorial

Editorial
How to avoid marketing disasters: back to the basic communications model, but with some updates illustrating the importance of e-word-of-mouth research
Charles R. Taylor
Pages: 515-519
Published online: 11 May 2017
First Page PreviewforHow to avoid marketing disasters: back to the basic communications model, but with some updates illustrating the importance of e-word-of-mouth research | Full Text | References | PDF (70.5 KB)
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Original Articles

Article
Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet
Pages: 520-541
Published online: 06 May 2016
AbstractforChildren and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes | Full Text | References | PDF (203.7 KB)
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Article
Is advertising helpful for organic businesses? Differential effects of packaging claims
María Hidalgo-Baz, Mercedes Martos-Partal & Óscar González-Benito
Pages: 542-561
Published online: 11 Jul 2016
AbstractforIs advertising helpful for organic businesses? Differential effects of packaging claims | Full Text | References | PDF (323.5 KB)
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Article
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
Marc G. Weinberger, Kunal Swani, Hye Jin Yoon & Charles S. Gulas
Pages: 562-587
Published online: 20 May 2016
AbstractforUnderstanding responses to comedic advertising aggression: the role of vividness and gender identity | Full Text | References | PDF (359.8 KB)
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Article
How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age
Johannes Knoll, Jörg Matthes, Andrea Münch & Migena Ostermann
Pages: 588-612
Published online: 02 Aug 2016
AbstractforHow long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age | Full Text | References | PDF (356 KB)
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Article
Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity
Ying-Ching Lin, Kai-Yu Wang & Jun-Yi Hsieh
Pages: 613-631
Published online: 14 Jun 2016
AbstractforCreating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity | Full Text | References | PDF (239.3 KB)
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Article
Exploring how consumers cope with online behavioral advertising
Chang-Dae Ham
Pages: 632-658
Published online: 21 Oct 2016
AbstractforExploring how consumers cope with online behavioral advertising | Full Text | References | PDF (506.7 KB)
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Corrigendum

Correction
Corrigendum
Page: iii
Published online: 13 Apr 2017
CitationforCorrigendum | Full Text | PDF (43.5 KB)
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