International Journal of Advertising, Volume 38, Issue 3 (2019)

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International Journal of Advertising, Volume 38, Issue 3 (2019)

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Editorial

Editorial
Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research
Charles R. Taylor
Pages: 343-344
Published online: 20 May 2019
CitationforOver the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research | Full Text | References | PDF (157.1 KB) | EPUB
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Articles

Article
Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Anne Bartsch & Andrea Kloß
Pages: 345-363
Published online: 01 Nov 2018
AbstractforPersonalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups? | Full Text | References | PDF (1.3 MB) | EPUB
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Article
How sponsorship transparency mitigates negative effects of advertising recognition
Nathaniel J. Evans, Bartosz W. Wojdynski & Mariea Grubbs Hoy
Pages: 364-382
Published online: 08 Nov 2018
AbstractforHow sponsorship transparency mitigates negative effects of advertising recognition | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Gender differences in arousal priming effects on humor advertising
Hye Jin Yoon & Yoon-Joo Lee
Pages: 383-404
Published online: 26 Dec 2018
AbstractforGender differences in arousal priming effects on humor advertising | Full Text | References | PDF (1.8 MB) | EPUB
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Article
The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising
Jie Xu
Pages: 405-427
Published online: 05 Jan 2019
AbstractforThe impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising | Full Text | References | PDF (2.1 MB) | EPUB
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Article
IMC in digitally-empowering contexts: the emerging role of negotiated brands
Agostino Vollero, Don E. Schultz & Alfonso Siano
Pages: 428-449
Published online: 16 Jan 2019
AbstractforIMC in digitally-empowering contexts: the emerging role of negotiated brands | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
Alexa K. Fox, Chinintorn Nakhata & George D. Deitz
Pages: 450-470
Published online: 07 Jan 2019
AbstractforEat, drink, and create content: a multi-method exploration of visual social media marketing content | Full Text | References | PDF (2.1 MB) | EPUB
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Article
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry
Kacy Kim, Sukki Yoon & Yung Kyun Choi
Pages: 471-488
Published online: 19 Nov 2018
AbstractforThe effects of eWOM volume and valence on product sales – an empirical examination of the movie industry | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Kenneth R. Lord, Sanjay Putrevu & Alice F. Collins
Pages: 489-505
Published online: 31 Jan 2019
AbstractforEthnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers | Full Text | References | PDF (1.7 MB) | EPUB
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