International Journal of Advertising, Volume 41, Issue 7 (2022)

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International Journal of Advertising, Volume 41, Issue 7 (2022)

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Editorial

Editorial
Editorial: Hitting the mark with active agers: a call for more research on older consumers
Charles R. Taylor
Pages: 1179-1180
Published online: 16 Aug 2022
CitationforEditorial: Hitting the mark with active agers: a call for more research on older consumers | Full Text | References | PDF (125 KB) | EPUB
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Articles

Article
Female power portrayals in advertising
Melika Kordrostami & Russell N. Laczniak
Pages: 1181-1208
Published online: 29 Dec 2021
AbstractforFemale power portrayals in advertising | Full Text | References | PDF (1.3 MB) | EPUB
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Open Access
Article
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
Itziar Oltra, Carmen Camarero & Rebeca San José Cabezudo
Pages: 1209-1234
Published online: 21 Dec 2021
AbstractforInspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications | Full Text | References | PDF (2.1 MB) | EPUB | Supplemental
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Article
Exploring how older women want to be portrayed in advertisements
Barbara J. Phillips
Pages: 1235-1262
Published online: 18 Apr 2022
AbstractforExploring how older women want to be portrayed in advertisements | Full Text | References | PDF (1.3 MB) | EPUB
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Article
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust
Widya Paramita, Felix Septianto & Reza Ashari Nasution
Pages: 1263-1281
Published online: 08 Nov 2021
AbstractforThe interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge
Daniil Muravskii, Maria Smirnova & Snezhana Muravskaia
Pages: 1282-1313
Published online: 30 Nov 2021
AbstractforEngaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge | Full Text | References | PDF (2.2 MB) | EPUB
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Article
Computerized emotional content analysis: empirical findings based on charity social media advertisements
Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni & Moon Young Kang
Pages: 1314-1337
Published online: 06 Feb 2022
AbstractforComputerized emotional content analysis: empirical findings based on charity social media advertisements | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Differential effects of online review characteristics on innovators and imitators in new product adoption
Qiuli Su & Jianan Wu
Pages: 1338-1357
Published online: 20 Dec 2021
AbstractforDifferential effects of online review characteristics on innovators and imitators in new product adoption | Full Text | References | PDF (1.1 MB) | EPUB
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Article
An integrated model of congruence and credibility in celebrity endorsement
Jung-Sook Lee, Hua Chang & Lingling Zhang
Pages: 1358-1381
Published online: 08 Feb 2022
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Article
Understanding the role of construal level in time-restriction
Hyuksoo Kim, Yunjae Cheong & Kihan Kim
Pages: 1382-1407
Published online: 06 Feb 2022
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