International Journal of Advertising, Volume 42, Issue 8 (2023)

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International Journal of Advertising, Volume 42, Issue 8 (2023)

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Editorial

Editorial
Sonic branding as a promotional tool: a concept whose time has come and a call for research
Charles R. Taylor
Pages: 1239-1241
Published online: 21 Nov 2023
First Page PreviewforSonic branding as a promotional tool: a concept whose time has come and a call for research | Full Text | References | PDF (199.6 KB) | EPUB
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Articles

Article
Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads
João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi
Pages: 1242-1266
Published online: 08 Dec 2022
AbstractforSkippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads | Full Text | References | PDF (3.1 MB) | EPUB
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Research Article

Article
‘It’s my virtual space’: the effect of personalized advertising within social media
Jihye Kim & Hyun Ju Jeong
Pages: 1267-1294
Published online: 21 Nov 2023
Abstractfor‘It’s my virtual space’: the effect of personalized advertising within social media | Full Text | References | PDF (3.9 MB) | EPUB
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Articles

Article
Sick of awards: hidden costs of signaling for advertising creatives
Saraí Meléndez-Rodríguez & David Roca
Pages: 1295-1314
Published online: 02 Feb 2023
AbstractforSick of awards: hidden costs of signaling for advertising creatives | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women
Tingting Yang, Chen Lou & Edson C. Tandoc Jr.
Pages: 1315-1351
Published online: 10 Jan 2023
AbstractforRealistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women | Full Text | References | PDF (4.2 MB) | EPUB
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Article
Debunking fake ad claims: the moderating role of gender
Somak Banerjee, Joseph F. Rocereto, Hyokjin Kwak & Arpita Pandey
Pages: 1352-1376
Published online: 31 Jan 2023
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Article
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach & Park Thaichon
Pages: 1377-1418
Published online: 06 Feb 2023
AbstractforEthnicity in advertising and millennials: the role of social identity and social distinctiveness | Full Text | References | PDF (5.3 MB) | EPUB
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