Journal of Applied Communication Research, Volume 39, Issue 1 (2011)

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Journal of Applied Communication Research, Volume 39, Issue 1 (2011)

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RESEARCH REPORTS

Article
Media Representations of Intimate Partner Violence and Punishment Preferences: Exploring the Role of Attributions and Emotions
Kellie E. Palazzolo & Anthony J. Roberto
Pages: 1-18
Published online: 25 Jan 2011
AbstractforMedia Representations of Intimate Partner Violence and Punishment Preferences: Exploring the Role of Attributions and Emotions | Full Text | References | PDF (315.5 KB)
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Article
Peer to Peer Lending: The Relationship Between Language Features, Trustworthiness, and Persuasion Success
Laura Larrimore, Li Jiang, Jeff Larrimore, David Markowitz & Scott Gorski
Pages: 19-37
Published online: 25 Jan 2011
AbstractforPeer to Peer Lending: The Relationship Between Language Features, Trustworthiness, and Persuasion Success | Full Text | References | PDF (225.9 KB)
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Article
The Rate and Delay in Overload: An Investigation of Communication Overload and Channel Synchronicity on Identification and Job Satisfaction
Jaehee Cho, Dina Inman Ramgolam, Kimberly Mary Schaefer & Anu Nadina Sandlin
Pages: 38-54
Published online: 25 Jan 2011
AbstractforThe Rate and Delay in Overload: An Investigation of Communication Overload and Channel Synchronicity on Identification and Job Satisfaction | Full Text | References | PDF (298.3 KB)
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Article
The Interplay Between Advertising Claims and Product Categories in Food Advertising: A Schema Congruity Perspective
Yunjae Cheong & Kihan Kim
Pages: 55-74
Published online: 25 Jan 2011
Abstractfor The Interplay Between Advertising Claims and Product Categories in Food Advertising: A Schema Congruity Perspective | Full Text | References | PDF (242.8 KB)
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Article
Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel
Taejun (David) Lee, Ronald E. Taylor & Wonjun Chung
Pages: 75-91
Published online: 25 Jan 2011
AbstractforChanges in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel | Full Text | References | PDF (216.1 KB)
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IN POINT OF PRACTICE

Article
Point of Practice: Keeping “Health” in Health Communication Research and Practice
Roxanne Parrott
Pages: 92-102
Published online: 25 Jan 2011
AbstractforPoint of Practice: Keeping “Health” in Health Communication Research and Practice | Full Text | References | PDF (164.7 KB)
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