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Volume 12, Issue 3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 12, Issue 3 (2006)

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Journal of Marketing Communications, Volume 12, Issue 3 (2006)

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Integrated and International Marketing Communications for Small to medium‐sized Enterprises (SME's) DR DEMETRIS VRONTIS

Original Articles

Article

Older and Bigger: Do Larger, More Established International Firms Use Standardized Advertising More than Their Younger, Smaller Counterparts?

Ali M. Kanso & Richard Alan Nelson

Pages: 147-164

Published online: 17 Feb 2007

AbstractforOlder and Bigger: Do Larger, More Established International Firms Use Standardized Advertising More than Their Younger, Smaller Counterparts? | Full Text | References | PDF (217 KB)

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Article

Comparing the Diffusion of Online Service Recovery in Small and Large Organizations

Larry Neale, Jamie Murphy & Arno Scharl

Pages: 165-181

Published online: 17 Feb 2007

AbstractforComparing the Diffusion of Online Service Recovery in Small and Large Organizations | Full Text | References | PDF (253.7 KB)

266 Views
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Article

A Small Services Firm Marketing Communications Model for SME‐Dominated Environments

Alkis Thrassou & Demetris Vrontis

Pages: 183-202

Published online: 17 Feb 2007

AbstractforA Small Services Firm Marketing Communications Model for SME‐Dominated Environments | Full Text | References | PDF (452.4 KB)

1212 Views
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Article

Culture: The Software of e‐Customer Relationship Management

Marianna Sigala

Pages: 203-223

Published online: 17 Feb 2007

AbstractforCulture: The Software of e‐Customer Relationship Management | Full Text | References | PDF (251.5 KB)

600 Views
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Article

SMEs and the Strategic Context for Communication

J. Graham Spickett‐Jones & Teck‐Yong Eng

Pages: 225-243

Published online: 17 Feb 2007

AbstractforSMEs and the Strategic Context for Communication | Full Text | References | PDF (229.7 KB)

628 Views
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Book review

Book Review

Book review

Pages: 245-246

Published online: 17 Feb 2007

CitationforBook review | Full Text | PDF (90.7 KB)

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Journal of Marketing Communications (Vol.12, Iss.3, 2006)

Integrated and International Marketing Communications for Small to medium‐sized Enterprises (SME's) DR DEMETRIS VRONTIS

Integrated and International Marketing Communications for Small to medium‐sized Enterprises (SME's) DR DEMETRIS VRONTIS

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