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Volume 12, Issue 4

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 12, Issue 4 (2006)

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Journal of Marketing Communications, Volume 12, Issue 4 (2006)

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Original Articles

Article

Information Search in Virtual Communities: Is it Replacing Use of Off‐Line Communication?

Anna Lund Jepsen

Pages: 247-261

Published online: 30 Nov 2006

AbstractforInformation Search in Virtual Communities: Is it Replacing Use of Off‐Line Communication? | Full Text | References | PDF (242.1 KB)

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Article

Brand–Slogan Matching in a Cluttered Environment

Sara Rosengren & Micael Dahlén

Pages: 263-279

Published online: 30 Nov 2006

AbstractforBrand–Slogan Matching in a Cluttered Environment | Full Text | References | PDF (247.1 KB)

1513 Views
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Article

The Effects of Audience Knowledge on Message Processing of Editorial Content

Shih‐Lun Alex Wang

Pages: 281-296

Published online: 30 Nov 2006

AbstractforThe Effects of Audience Knowledge on Message Processing of Editorial Content | Full Text | References | PDF (254.6 KB)

264 Views
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Article

Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model

Klement Podnar & Zlatko Jancic

Pages: 297-308

Published online: 30 Nov 2006

AbstractforTowards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model | Full Text | References | PDF (204.6 KB)

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Case study

Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway

Peggy Simcic Br⊘nn

Pages: 309-320

Published online: 30 Nov 2006

AbstractforBuilding Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway | Full Text | References | PDF (213 KB)

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Book review

Book Review

BOOK REVIEW

Pages: 321-322

Published online: 30 Nov 2006

CitationforBOOK REVIEW | Full Text | PDF (90.4 KB)

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