Journal of Marketing Communications, Volume 13, Issue 1 (2007)

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Journal of Marketing Communications, Volume 13, Issue 1 (2007)

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Original Articles

Article
The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website
Luis V. Casalo, Carlos Flavián & Miguel Guinalíu
Pages: 1-17
Published online: 13 Feb 2007
AbstractforThe Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website | Full Text | References | PDF (219.6 KB)
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Article
Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?
Hans Hoeken, Marianne Starren, Catherine Nickerson, Rogier Crijns & Corine van den Brandt
Pages: 19-38
Published online: 13 Feb 2007
AbstractforIs it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe? | Full Text | References | PDF (368.1 KB)
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Article
Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects
Thomas R. Baird, Russell G. Wahlers & Crystal K. Cooper
Pages: 39-57
Published online: 13 Feb 2007
AbstractforNon‐Recognition of Print Advertising: Emotion Arousal and Gender Effects | Full Text | References | PDF (284.3 KB)
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Article
Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers
Soo‐Jiuan Tan & Khai‐Ling Tan
Pages: 59-82
Published online: 13 Feb 2007
AbstractforAntecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers | Full Text | References | PDF (255.5 KB)
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Book Reviews

Book Review
Book review
Pages: 83-84
Published online: 13 Feb 2007
CitationforBook review | Full Text | PDF (90.2 KB)
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