Journal of Marketing Communications, Volume 13, Issue 2 (2007)

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Journal of Marketing Communications, Volume 13, Issue 2 (2007)

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Original Articles

Article
Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers
Ainsworth Anthony Bailey
Pages: 85-107
Published online: 14 Jun 2007
AbstractforPublic Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers | Full Text | References | PDF (306.1 KB)
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Article
Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
Goran Vlasic & Tanja Kesic
Pages: 109-129
Published online: 14 Jun 2007
AbstractforAnalysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication | Full Text | References | PDF (421.9 KB)
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Article
Strategic Versus Tactical Nature of Sales Promotions
Pedro Quelhas Brito & Kathy Hammond
Pages: 131-148
Published online: 14 Jun 2007
AbstractforStrategic Versus Tactical Nature of Sales Promotions | Full Text | References | PDF (244.5 KB)
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Article
Inhibition of Brand Integration amid Changing Agency Structures
Philip J. Kitchen, J. Graham Spickett‐Jones & Tony Grimes
Pages: 149-168
Published online: 14 Jun 2007
AbstractforInhibition of Brand Integration amid Changing Agency Structures | Full Text | References | PDF (221.5 KB)
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