Journal of Marketing Communications, Volume 13, Issue 3 (2007)

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Journal of Marketing Communications, Volume 13, Issue 3 (2007)

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Original Articles

Article
Exploring the Perceived Believability of DTC Advertising in the US
Joann L. Atkin & Richard F. Beltramini
Pages: 169-180
Published online: 22 Aug 2007
AbstractforExploring the Perceived Believability of DTC Advertising in the US | Full Text | References | PDF (186.3 KB)
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Article
Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults
Lynnea Mallalieu
Pages: 181-198
Published online: 22 Aug 2007
AbstractforInfluence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults | Full Text | References | PDF (222 KB)
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Article
Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment
Robin T. Peterson
Pages: 199-211
Published online: 22 Aug 2007
AbstractforConsumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment | Full Text | References | PDF (183.1 KB)
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Article
Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications
Tony Conway, Mike Ward, Gerard Lewis & Anke Bernhardt
Pages: 213-228
Published online: 22 Aug 2007
AbstractforInternet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications | Full Text | References | PDF (234.5 KB)
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Book Reviews

Book Review
Book review
Pages: 229-230
Published online: 22 Aug 2007
CitationforBook review | Full Text | PDF (93.5 KB)
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