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Volume 13, Issue 4

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 13, Issue 4 (2007)

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Journal of Marketing Communications, Volume 13, Issue 4 (2007)

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Original Articles

Article

Establishing Effective Repositioning Communications in a Competitive Marketplace

Robert D. Jewell

Pages: 231-241

Published online: 26 Nov 2007

AbstractforEstablishing Effective Repositioning Communications in a Competitive Marketplace | Full Text | References | PDF (196.3 KB)

1487 Views
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Article

The Impact of Repeat Attendance on Event Sponsorship Effects

Russell Lacey, Julie Z. Sneath, Zachary R. Finney & Angeline G. Close

Pages: 243-255

Published online: 26 Nov 2007

AbstractforThe Impact of Repeat Attendance on Event Sponsorship Effects | Full Text | References | PDF (217 KB)

1350 Views
24 CrossRef citations
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Article

Using E‐Mail Listservs to Promote Environmentally Sustainable Behaviors

Nancy Artz & Peter Cooke

Pages: 257-276

Published online: 26 Nov 2007

AbstractforUsing E‐Mail Listservs to Promote Environmentally Sustainable Behaviors | Full Text | References | PDF (224.5 KB)

260 Views
12 CrossRef citations
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Article

Reputation as Matching Identities and Images: Extending Davies and Chun's () Research on Gaps between the Internal and External Perceptions of the Corporate Brand

Ana Tkalac Verčič & Dejan Verčič

Pages: 277-290

Published online: 26 Nov 2007

AbstractforReputation as Matching Identities and Images: Extending Davies and Chun's () Research on Gaps between the Internal and External Perceptions of the Corporate Brand | Full Text | References | PDF (252 KB)

816 Views
29 CrossRef citations
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Article

Whiteness and Western Values in Global Advertisements: An Exploratory Study

Malene Gram

Pages: 291-309

Published online: 26 Nov 2007

AbstractforWhiteness and Western Values in Global Advertisements: An Exploratory Study | Full Text | References | PDF (271.6 KB)

1277 Views
20 CrossRef citations
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Book Reviews

Book Review

Pages: 311-312

Published online: 26 Nov 2007

CitationforBook Review | Full Text | PDF (89.5 KB)

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Journal of Marketing Communications (Vol.13, Iss.4, 2007)

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