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Volume 14, Issue 3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 14, Issue 3 (2008)

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Journal of Marketing Communications, Volume 14, Issue 3 (2008)

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Original Articles

Article

Predictors for internet usage of teenagers in the United States: A multivariate analysis

James C. Tsao & Sara Steffes‐Hansen

Pages: 171-191

Published online: 17 May 2008

AbstractforPredictors for internet usage of teenagers in the United States: A multivariate analysis | Full Text | References | PDF (211.1 KB)

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Article

Organising IMC roles and functions in the business‐to‐business network environment

Linda Hall & Mark Wickham

Pages: 193-206

Published online: 17 May 2008

AbstractforOrganising IMC roles and functions in the business‐to‐business network environment | Full Text | References | PDF (159.1 KB)

592 Views
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Article

Word of mouth as a promotional tool for turbulent markets

Roger B. Mason

Pages: 207-224

Published online: 16 May 2008

AbstractforWord of mouth as a promotional tool for turbulent markets | Full Text | References | PDF (182.2 KB)

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Article

The role of disclosure in organized word‐of‐mouth marketing programs

Walter J. Carl

Pages: 225-241

Published online: 17 May 2008

AbstractforThe role of disclosure in organized word‐of‐mouth marketing programs | Full Text | References | PDF (207.8 KB)

1155 Views
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Book Reviews

Book Review

Book review

Pages: 243-245

Published online: 17 May 2008

First Page PreviewforBook review | Full Text | References | PDF (97.9 KB)

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