Journal of Marketing Communications, Volume 14, Issue 5 (2008)

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Journal of Marketing Communications, Volume 14, Issue 5 (2008)

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Articles

Article
Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda
Anne Gregory & Tom Watson
Pages: 337-350
Published online: 31 Oct 2008
AbstractforDefining the gap between research and practice in public relations programme evaluation – towards a new research agenda | Full Text | References | PDF (173.8 KB)
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Article
Marketing sustainability: Use of information sources and degrees of voluntary simplicity
Caroline Oates, Seonaidh McDonald, Panayiota Alevizou, Kumju Hwang, William Young & Leigh‐Ann McMorland
Pages: 351-365
Published online: 31 Oct 2008
AbstractforMarketing sustainability: Use of information sources and degrees of voluntary simplicity | Full Text | References | PDF (306.5 KB)
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Article
Receptivity to advertising messages and desired shopping values
Hye‐Young Kim & Youn‐Kyung Kim
Pages: 367-385
Published online: 31 Oct 2008
AbstractforReceptivity to advertising messages and desired shopping values | Full Text | References | PDF (247.3 KB)
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Article
Sport sponsorship, team support and purchase intentions
Aaron Smith, Brian Graetz & Hans Westerbeek
Pages: 387-404
Published online: 31 Oct 2008
AbstractforSport sponsorship, team support and purchase intentions | Full Text | References | PDF (210.8 KB)
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